--- title: AI Gateway Use Case Guide description: AI Gateway use case library --- [Skip to content](https://help.intentwise.com/ai-gateway-use-case-library#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) # AI Gateway Use Case Guide ## Prompts to get you started with Intentwise AI Gateway A working library of prompts that customers run most often through AI Gateway. Each entry includes the prompt to copy, what to expect back, and the follow-ups that get you to action. Keep it simple. AI Gateway has your data and a semantic layer that knows what ACOS, NTB, RoAS, and weeks of cover mean, you don't need to spell out thresholds, lookback windows, or sort orders. **How to read each entry** - **Prompt** — copy this into Claude, ChatGPT, or Copilot once Intentwise is connected. - **What you'll get back** — the shape of the answer. - **Follow-ups** — natural next questions that go deeper. If you haven't connected your assistant yet, start with [Getting Started With Intentwise AI Gateway](https://help.intentwise.com/getting-started-intentwise-ai-gateway?hsLang=en). --- ## Save money Find waste fast and act on it before the next budget cycle. ### Inventory-aware ad pausing **Goal:** Stop spending on products that are about to stock out. > *"Which products are about to stock out but still running ads?"* **What you'll get back:** A table you can act on — ASIN, days of cover, weekly spend, and the campaigns driving the spend. **Follow-ups:** - *"Which campaigns and keywords should I pause first?"* - *"Just FBA inventory, please."* ### Wasted-spend hunter **Goal:** Find keywords burning budget with nothing to show for it. > *"Which keywords are burning money with no sales?"* **What you'll get back:** A ranked list with spend, clicks, ACOS, and the campaign each lives in. **Follow-ups:** - *"Just exact-match — I want to pause those first."* - *"For the broad-match ones, what search terms did they actually trigger?"* ### Negative keyword recommender **Goal:** Convert high-spend, low-converting search terms into negatives. > *"What search terms should I add as negatives?"* **What you'll get back:** Candidate negatives grouped by campaign, with the metrics that justify each. **Follow-ups:** - *"Add these as exact negatives."* *(if write tools are enabled)* - *"Are any of these already negatives at the ad group level?"* ### Budget overspend check **Goal:** Catch campaigns that consistently blow past daily budget. > *"Which campaigns keep hitting their budget cap?"* **What you'll get back:** Capacity-constrained campaigns where raising budget or tightening targeting may help. --- ## Grow smarter Where to put the next dollar. ### Scale winning keywords **Goal:** Find keywords with strong ROAS and room to spend more. > *"Which keywords have room to scale?"* **What you'll get back:** Keywords with high ROAS but low impression share, ranked by headroom. **Follow-ups:** - *"Recommend bids that get impression share up without breaking a 4x ROAS floor."* ### DSP new-to-brand audit **Goal:** Understand which audiences are actually bringing new customers. > *"Which DSP audiences are bringing in new customers?"* **What you'll get back:** A breakdown of audiences by NTB%, NTB ROAS, and NTB revenue. **Follow-ups:** - *"Which audiences look more like remarketing than prospecting?"* ### Vendor PO health check **Goal:** Catch demand vs. supply gaps before they hit revenue. > *"Where am I missing forecast on vendor POs?"* **What you'll get back:** ASIN-level PO performance vs. forecast and the magnitude of the gaps. --- ## Multi-account and agency views If you manage multiple Intentwise accounts (agencies, holdcos, or in-house teams running multiple brands), AI Gateway answers cross-account questions in a single prompt. ### Cross-portfolio spend movers **Goal:** Find which client accounts had the biggest swings. > *"Which of my clients had the biggest spend changes this month?"* **What you'll get back:** A ranked list of accounts with absolute and percent change. **Follow-ups:** - *"For the top 3, what drove the change?"* ### Portfolio inventory risk **Goal:** Triage clients heading into peak. > *"Which of my clients have inventory risk heading into peak?"* **What you'll get back:** At-risk accounts with the share of exposed ASINs and total ad spend behind them. ### Account benchmarking **Goal:** Compare a client to its peers. > *"How does \[client name\] compare to my other clients in the same category?"* **What you'll get back:** A side-by-side table against the peer median across the metrics that matter. --- ## Build artifacts Move from analysis to deliverable in one prompt. ### Custom dashboard **Goal:** Stand up a shareable dashboard without opening a BI tool. > *"Build me a shareable dashboard with my key metrics for the last 12 weeks."* **What you'll get back:** A live link to a dashboard you can share with stakeholders. > **Note:** Dashboard generation requires an assistant with web-rendering capability (e.g., Claude with Artifacts, or a Copilot agent with a generation tool). See [Getting Started With Intentwise AI Gateway](https://help.intentwise.com/getting-started-intentwise-ai-gateway?hsLang=en) for what's supported per client. ### Performance deck **Goal:** A QBR or weekly review deck ready to edit. > *"Build a performance deck for \[account name\] for last month."* **What you'll get back:** A draft deck — title, charts, and commentary — ready to refine. ### Stakeholder summary email **Goal:** Turn an ad-hoc analysis into a one-screen update. > *"Write an email to my CFO summarizing this month's ad performance."* **What you'll get back:** A polished email draft you can edit and send. --- ## Tips that make prompts work better - **Start simple.** Trust the assistant to pick reasonable defaults — lookback window, sort order, thresholds. Add specifics only when the default isn't what you meant. - **Add a window only when "this month" isn't what you mean.** *"Yesterday"*, *"last 7 days"*, *"Q4"* — drop them in when you need them. - **Name the marketplace** if you run more than one. *"US Sponsored Products"* beats *"my Sponsored Products."* - **Tell it how you want the answer.** *"…as a table I can paste into Slack"* or *"…as bullets for an email"* changes the format usefully. - **Iterate in the same chat.** Once the assistant has the context, *"now group that by parent ASIN"* is instant. --- ## Submit a use case Have a prompt your team relies on that isn't here? Send it to [aigateway@intentwise.com](mailto:aigateway@intentwise.com) and we'll add it.   - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.