Optimization
      Back to home
      1. Knowledge Base
      2. Intentwise Ad Optimizer
      3. Optimization

      Alerts: Best Practices

      What type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.


      Here are some best practices you can consider when creating alerts.

      Alerts Examples:

      Here are some examples to give you an idea for setting alerts.

      1. Campaigns - Drop in Spend by 50%

      2. Products - Ineligible ASINs

      3. Campaigns - Low Spend

      4. Products - Drop in CTR

      5. Campaign - ACoS Drop

      6. Keywords - Low Performers

      • Campaigns - Drop in Spend by 50%:

        Core Objective: Get notified about campaigns with a significant spend drop

        Target: Campaign

        Criteria: Spend (change %) <= -50

        Frequency: Daily

        Using data from: Yesterday

         

      • Products - Ineligible ASINs:
        ​Core Objective: Get notified about ASINs which are either out of stock or in-eligible for advertising

        Target: Product

        Criteria: Impressions (change %) <= -50, Spend > 10

        Campaign Type: Sponsored Products - Auto Targeting, Sponsored

        Products - Keyword Targeting, Sponsored Products - Product Targeting

        Frequency: Daily

        Using data from: Weekly

         

      • Campaigns - Low Spend:
        ​Core Objective: Get notified about campaigns that have a low spend

        Target: Campaign

        Criteria: Spend <= 10

        Frequency: Daily

        Using data from: Weekly

         

      • Products - Drop-In CTR
        ​Core Objective: Get notified about products that have a low click-through rate

        Target: Product

        Criteria: CTR (change %) <= -50

        Campaign Type: Sponsored Products - Auto Targeting, Sponsored Products - Keyword Targeting, Sponsored Products - Product Targeting

        Frequency: Daily

        Using data from: Yesterday

         

      • Campaign - ACoS Drop
        ​Core Objective: Get notified about campaigns with a large WoW drop in ACoS

        ​Target: Campaign

        Criteria: ACoS (change %) >= 25% | Spend Previous >= 20

        Frequency: Weekly

        Using data from: Last 7 Days

         

      • Keywords - Low Performers
        ​Core Objective: Get notified about keywords with high ACoS

        Target: SP / SB Keywords

        Criteria: ACoS >= 70 | Spend >= 20

        Frequency: Weekly

        Using data from: Last 7 Days