---
title: "Alerts: Best Practices"
description: What type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.
---

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# Alerts: Best Practices

## What type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.

Here are some best practices you can consider when creating alerts.

### **Alerts Examples:**

Here are some examples to give you an idea for setting alerts.

1. Campaigns - Drop in Spend by 50%
2. Products - Ineligible ASINs
3. Campaigns - Low Spend
4. Products - Drop in CTR
5. Campaign - ACoS Drop
6. Keywords - Low Performers

- **Campaigns - Drop in Spend by 50%:**
  
  **Core Objective:** Get notified about campaigns with a significant spend drop

  **Target:** Campaign

  **Criteria:** Spend (change %) \<= -50

  **Frequency:** Daily

  **Using data from:** Yesterday
- **Products - Ineligible ASINs:**  
  ​**Core Objective:** Get notified about ASINs which are either out of stock or in-eligible for advertising
  
  **Target:** Product

  **Criteria:** Impressions (change %) \<= -50, Spend \> 10

  **Campaign Type:** Sponsored Products - Auto Targeting, Sponsored

  Products - Keyword Targeting, Sponsored Products - Product Targeting

  **Frequency:** Daily

  **Using data from:** Weekly
- **Campaigns - Low Spend:**  
  ​**Core Objective:** Get notified about campaigns that have a low spend
  
  **Target:** Campaign

  **Criteria:** Spend \<= 10

  **Frequency:** Daily

  **Using data from:** Weekly
- **Products - Drop-In CTR**  
  ​**Core Objective:** Get notified about products that have a low click-through rate
  
  **Target:** Product

  **Criteria:** CTR (change %) \<= -50

  Campaign Type: Sponsored Products - Auto Targeting, Sponsored Products - Keyword Targeting, Sponsored Products - Product Targeting

  **Frequency:** Daily

  **Using data from:** Yesterday
- **Campaign - ACoS Drop**  
  ​**Core Objective:** Get notified about campaigns with a large WoW drop in ACoS
  
  ​**Target:** Campaign

  **Criteria:** ACoS (change %) \>= 25% | Spend Previous \>= 20

  **Frequency:** Weekly

  **Using data from:** Last 7 Days
- **Keywords - Low Performers**  
  ​**Core Objective:** Get notified about keywords with high ACoS
  
  **Target:** SP / SB Keywords

  **Criteria:** ACoS \>= 70 | Spend \>= 20

  **Frequency:** Weekly

  **Using data from:** Last 7 Days

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