Amazon B2B Placement Bid Adjustment

Learn how to adjust bids for Amazon Business (B2B) placements within Sponsored Products campaigns on Intentwise.

What Is Amazon B2B Placement?

Amazon B2B placements refer to ad impressions shown to registered business customers, such as wholesale buyers, institutional purchasers, and corporate accounts. These placements often reach high-value audiences, and now you can optimize for them using bid adjustments within Intentwise Ad Optimizer.

Availability

This feature is supported in Intentwise Ad Optimizer within:

• Campaigns Dashboard 

• SP Placement Dashboard

• Automated Rules and Alerts

• Hourly Metrics

How It Works

You can access Amazon B2B in the following ways within Intentwise:

1. Access Campaign Settings

   • Navigate to the Campaigns dashboard and select any Sponsored Products campaign.

   • Click Edit Campaign Settings.

   • Under the "Bid Strategy & Placement" section, you'll find the option to edit Amazon B2B placements.
     
     

2. Adjust Bids by Placement

   • Navigate to Sponsored Products > Placement

   • You’ll now see an additional placement option: Amazon B2B

   • Input a bid adjustment percentage between 0% to 900%

   • Confirm the action

   • Example: Setting a +100% bid for Amazon Business will double your base bid when a B2B shopper sees your ad.

3. Eligibility Check

   • If your campaign is not eligible for B2B placements:

     • The Amazon Business field will appear greyed out.

     • A message will display: “This campaign doesn’t qualify for B2B placements. B2B bid adjustment disabled.”

Bid Calculation Example

If your original keyword bid is $1 and you apply the following:

• 50% Top of Search adjustment

• 100% Amazon Business adjustment

• 50% Audience adjustment

Final bid calculation:

1. Audience: $1 + 50% = $1.5

2. Amazon Business: $1.5 + 100% = $3.0

3. Top of Search: $3.0 + 50% = $4.5

Reporting & Metrics

You’ll now see B2B-specific metrics alongside Total, B2C, and other placements in:

• SP Placement Dashboards

• Automated Rules & Alerts

• Hourly Metrics

Key Use Cases

• Better ROI on B2B traffic: Increase bids for placements shown to high-value business buyers.

• Campaign segmentation: Distinguish between B2B and B2C performance for smarter optimization.

• Bid efficiency: Prevent over- or under-spending by tailoring placement-specific adjustments.

Frequently Asked Questions

What happens if I try to adjust bids for ineligible campaigns?

You’ll see the adjustment field greyed out with a message explaining the restriction.

Is there a limit on how much I can increase the B2B bid adjustment?

Yes. Bid adjustment must be between 0% and 900%. 

Can I view performance metrics for B2B vs. B2C?

Yes. B2B-specific reporting is available in all applicable dashboards.