Learn what this migration means for agencies, brands, and Intentwise clients, and what actions you may need to take.
Why This Matters
Amazon is retiring Service Provider Central (SPC) and replacing it with the Solution Provider Portal (SPP), a new unified platform where service providers manage their profiles, clients, and permissions going forward.
If you’ve received Amazon’s migration email, you’ll need to move your account to SPP by the date mentioned in that notice. After that, SPC will be shut down for your account.
What Is the Solution Provider Portal
SPP is Amazon’s new centralized hub that combines several partner tools, including app management, SP-API access, and client permissions, under one secure platform.
Amazon built SPP to:
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Strengthen account security through identity verification for every user
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Allow agencies to manage all client relationships from a single login
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Simplify adding or removing team members
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Centralize support and permissions management
In short, SPP is cleaner, more secure, and easier to manage. It also operates independently of Seller Central and Vendor Central, so changes in those accounts won’t affect your SPP account.
Who’s Affected and How
| Role | What’s Changing | What You Need to Do |
|---|---|---|
| Agencies | You’ll now use one SPP account for your entire organization. Clients will add your agency as an Authorized Partner. | Create your SPP account, complete verification, and ask clients to add you as an Authorized Partner. |
| Brands or Advertisers using Intentwise | No changes to your Intentwise setup or data. | No action needed. |
| Intentwise Agency Partners | Future client access requests will happen via your SPP account. | Migrate to SPP and ensure Intentwise is added under your account. |
The 3 Steps to Complete Your Migration
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Register on SPP – Visit the Solution Provider Portal and create your account.
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Verify Your Business Identity – Upload the required business and personal documents for verification.
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Submit Your Service Category – Complete this step before the deadline; Amazon’s approval may take up to two weeks.
What Happens to Your Data
All your client connections, permissions, and service history will automatically carry over when you migrate. You will not lose any data or existing integrations.
How This Affects Intentwise Users
If you use Intentwise, your existing setup remains intact. Intentwise migrated to SPP in 2024, so you don’t need to reauthorize anything. API connections stay active, and there’s no change to data flow.
After Migration: Managing Access in SPP
Once your agency has migrated, there are two types of access to manage: Console (UI) Access and API (Data) Access.
Summary: Post-Migration Access Overview
| Type of Access | Who Grants It | How It Works Now | What Changed |
|---|---|---|---|
| Seller Central (UI) | Client → Agency | Clients add your agency’s SPP account as an Authorized Partner. | Replaces Service Provider Central logins. |
| SP-API (Data / Intentwise) | Client → Intentwise | Clients authorize Intentwise via standard SP-API flow. | No change. |
| Team Permissions (Agency Side) | Agency Admin → Employees | Admin assigns roles to verified users in SPP. | Each user has verified identity. |
Frequently Asked Questions (FAQs)
Do I need to reauthorize Intentwise or my clients?
No, your existing SP-API access remains active.
What if my agency hasn’t migrated yet?
Complete registration, verify your business, and ask clients to re-add your agency as an Authorized Partner.
Will this affect Seller Central access?
Yes. After migration, you’ll log in through SPP instead of using old SPC credentials.
Will my data or reports be affected?
No. All client data, reports, and API connections remain unchanged.
Next Steps
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Agencies: Start your SPP migration before the Amazon deadline.
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Intentwise clients: No action required.
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Need help? Contact Intentwise Support (support@intentwise.com).