---
title: Subscribe & Save Performance (AMC)
description: Learn how to use the AMC Subscribe & Save Performance query to measure SnS enrollments, first and repeat orders, new-to-brand subscribers, and ad influence by ASIN.
---

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2. [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en)
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# Subscribe & Save Performance (AMC)

## Measure Subscribe & Save enrollments, repeat orders, and ad influence by product with AMC.

### **Subscribe & Save Performance**

The Subscribe & Save Performance query shows how your products perform with Amazon Subscribe & Save (SnS): how much revenue SnS drives, how many shoppers enroll and keep reordering, and how much of that is influenced by your ads. Results are broken down at the product (ASIN) level.

The query helps you answer questions like:

- How much of my revenue comes from Subscribe & Save, and how much of it is first orders versus repeat orders?
- Which products drive the most SnS enrollments and repeat purchases?
- How many SnS shoppers are new to my brand?
- How much of my SnS business is ad-exposed versus organic?

**Availability:** Intentwise Explore (AMC). The query is in the AMC Query Library, and results can be explored through Intentwise AI Gateway. A dedicated dashboard for this query is coming soon.

**Requirement:** This query uses a paid AMC dataset (Amazon Insights, which includes the conversions\_all data). The subscription must be active on your AMC instance before the query returns data. If your AMC instance is under Intentwise's AMC account, Intentwise can help enable it. If your company or agency owns the AMC account, you'll need to enable it in the Amazon AMC console.

### **What the query measures**

For each tracked ASIN, the query reports the Subscribe & Save funnel:

- **SnS enrollments:** new Subscribe & Save sign-ups, and the number of shoppers who enrolled.
- **First SnS orders:** the first subscription order after enrolling, including shoppers, purchases, units, and sales.
- **Repeat SnS orders:** subsequent subscription orders, including shoppers, purchases, units, and sales.
- **Total SnS sales and units:** first plus repeat SnS orders.
- **All orders:** total shoppers, purchases, units, and sales for the ASIN, so you can see SnS as a share of the whole.

Each metric is split two ways:

- **New-to-brand vs existing:** whether the shopper had bought from your brand before.
- **Ad-exposed vs organic:** a shopper counts as ad-exposed if they saw or clicked one of your ads at any point in the 28-day window before the SnS event. This counts any exposure in the window, not only a first exposure. Shoppers with no ad exposure in that window count as organic.

### **How to run it**

1. Go to **Intentwise Explore (AMC) → Queries → Query Library**.
2. Find **Subscribe & Save Performance** and click to add it.
   
   ![Subscribe and Save Performance query in the AMC Query Library](https://help.intentwise.com/hs-fs/hubfs/Help%20Center/2026-10%20release%20updates/amc-sns-library.png?width=650&height=207&name=amc-sns-library.png)
3. Set the name, frequency, date range, AMC instances, and labels. Month to Date and Last 12 Months are useful date ranges for subscription trends.
4. Save. The first run starts within about 15 minutes. Results appear under **Query Results**, where you can download them.

Learn more about [adding and scheduling AMC queries](https://help.intentwise.com/amc-queries-explained?hsLang=en).

### **Using it with AI Gateway**

Once the query has run, you can ask your AI assistant about the results through [Intentwise AI Gateway](https://help.intentwise.com/getting-started-intentwise-ai-gateway?hsLang=en). For example:

- *"How much of my revenue last quarter came from Subscribe & Save, split by first and repeat orders?"*
- *"Which ASINs have the most SnS enrollments, and how many of those shoppers were new to brand?"*
- *"What share of my SnS repeat sales comes from ad-exposed shoppers?"*

### **Key use cases**

- **Size your subscription business:** see how much recurring revenue SnS contributes by product.
- **Find your best subscription products:** prioritize ASINs with strong enrollment and repeat rates for ads, coupons, and SnS discounts.
- **Measure ad influence on subscriptions:** compare ad-exposed and organic SnS shoppers to understand whether advertising is bringing in subscribers.
- **Grow new-to-brand subscribers:** track how many SnS enrollments come from shoppers new to your brand.

### **Frequently Asked Questions**

**Why does my query return no data?**  
The most common reason is that the required paid AMC dataset isn't active on your AMC instance, or your products had no Subscribe & Save activity in the selected date range. Check the subscription in the Amazon AMC console, or contact [help@intentwise.com](mailto:help@intentwise.com).

**How is this different from the Organic vs Ad-Exposed Purchases dashboard?**  
The [Organic vs Ad-Exposed Purchases](https://help.intentwise.com/organic-vs-ad-exposed-purchases?hsLang=en) dashboard covers all purchases. This query focuses on the Subscribe & Save funnel in more depth, including enrollments and first versus repeat subscription orders.

**Is there a dashboard for this query?**  
Not yet. For now, download the results from Query Results or explore them through AI Gateway.

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