Learn about the Templates and Insights Dashboard to use pre-built reports and dashboards for your queries.
Templates & Insights Dashboard Explained
With Intentwise Explore, you can find pre-built templates and reports for Amazon Marketing Cloud (AMC) datasets. Access a library housing ready-to-use templates for personalization and embedded dashboards meticulously crafted for AMC.
Dashboard Templates
Within the Dashboard Templates, you'll find a library of pre-built templates to make your visualization/analysis easier. These customizable templates cater to your specific reporting needs, allowing seamless data exportation into your preferred visualization tool.
Preview and Use Template
Gain a sneak peek of templates through a PDF preview with demo data. Click the "Use Template" button to deploy the template of your choice.
List of available templates:
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Path to Conversion
Uncover your customers' buying journey to enhance campaign performance. This instructional query identifies the most popular path customers take before converting.
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New to Brand Customers
Assess the impact of campaigns in reaching new-to-brand (NTB) customers. This instructional query quantifies the percentage of customers exposed to ads who are NTB customers. Specifically, it answers the question: Of all customers exposed to ads and purchased, how many and what percentage of them are NTB customers?
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ASIN Purchase Overlap Upsell
Identify products (ASINs) purchased together, aiding in targeting remarketing campaigns for previous purchasers. This instructional query helps you identify the products (ASINs) often purchased together.
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DSP Campaign Performance by Geo
Evaluate campaign KPIs by country, state, and/or DMA levels, with postal code breakdowns if user thresholds permit. KPIs by postal code are available if there are at least 100 distinct users per row since postal code is a highly sensitive field.
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NTB Gateway ASINs
Evaluate promoted ASINs' ability to attract new customers, pinpointing top ASINs that bring in the most new-to-brand customers. This instructional query enables you to identify the ASINs that bring in the most new-to-brand customers for a brand.
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Sponsored Ads - DSP Overlap
Measure the impact of running campaigns using multiple ad products, analyzing 2-way, 3-way, and 4-way overlap. Specifically, this instructional query can be used to analyze the impact on ad-attributed purchase rates when shoppers are exposed to Display, Sponsored Products, Sponsored Display, Sponsored Brands, or any combination of aforementioned ad products.
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Time to Conversion
Track how long it takes for customers to convert after seeing your ad. This instructional query breaks down purchase amounts by campaign and advertiser, categorized by conversion time.
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New to Brand Purchases
Evaluate your campaign’s effectiveness in driving new-to-brand (NTB) purchases. This instructional query shows the total attributed purchases and identifies the percentage that are NTB versus repeat purchases.
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DSP Reach & Impressions Frequency
Understand DSP ad reach by measuring how often ads are served to the same user. This instructional query provides insights into frequency patterns and helps optimize campaign delivery.
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Custom Attribution First Touch
Identify the first touchpoint in your customer journey. This instructional query assigns full credit to the first interaction, offering insights into which channels are most effective in attracting customers.
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Ad Attributed Brand Searches
Analyze how DSP campaigns influence branded search behavior. This instructional query shows how often branded keywords are searched on Amazon and attributes the results to campaign exposure.
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Customer Lifetime Value
Assess the long-term value of your customers. This instructional query calculates customer acquisition and retention costs against the revenue generated, helping you measure net profit over time.
Insights Dashboard
With AMC's massive datasets, visualizing outputs is not always easy. That's where the Insights Dashboard comes in. It contains ready-to-use embedded dashboards that can be accessed with a single click.
Explore various reports for your queries with our pre-built dashboards. Let's say you want to explore the Path to Purchase report.
You can select the account, date range, filter performance by paths, and export the report.
Watch the video
Frequently Asked Questions
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Why is the Insights dashboard empty?
Check to see if you have a Query running. Learn more about Queries here.
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Why can't I see data in the Insights dashboard anymore?
Check the frequency of your Queries. One-time runs will only show data during the date range you requested.