Templates & Insights: Pre-Built Visualizations

Learn about the Dashboard Templates and Insights View to use pre-built reports and dashboards for your queries.

With Intentwise Explore, you can find pre-built templates and reports for Amazon Marketing Cloud (AMC) datasets. Access a library housing ready-to-use templates for personalization and embedded dashboards meticulously crafted for AMC.    

Dashboard Templates

Within the Dashboard Templates, you'll find a library of pre-built templates to make your visualization/analysis easier. These customizable templates cater to your specific reporting needs, allowing seamless data exportation into your preferred visualization tool. 

Preview and Use Template

 

Gain a sneak peek of templates through a PDF preview with demo data. Click the "Use Template" button to deploy the template of your choice.

List of available templates:

• Path to Conversion

  Uncover your customers' buying journey to enhance campaign performance. This instructional query identifies the most popular path customers take before converting.

• New to Brand Customers

  Assess the impact of campaigns in reaching new-to-brand (NTB) customers. This instructional query quantifies the percentage of customers exposed to ads who are NTB customers. Specifically, it answers the question: Of all customers exposed to ads and purchased, how many and what percentage of them are NTB customers?

• ASIN Purchase Overlap Upsell

  Identify products (ASINs) purchased together, aiding in targeting remarketing campaigns for previous purchasers. This instructional query helps you identify the products (ASINs) often purchased together.

• DSP Campaign Performance by Geo

  Evaluate campaign KPIs by country, state, and/or DMA levels, with postal code breakdowns if user thresholds permit. KPIs by postal code are available if there are at least 100 distinct users per row since postal code is a highly sensitive field.

• NTB Gateway ASINs

  Evaluate promoted ASINs' ability to attract new customers, pinpointing top ASINs that bring in the most new-to-brand customers. This instructional query enables you to identify the ASINs that bring in the most new-to-brand customers for a brand.

• Sponsored Ads - DSP Overlap

  Measure the impact of running campaigns using multiple ad products, analyzing 2-way, 3-way, and 4-way overlap. Specifically, this instructional query can be used to analyze the impact on ad-attributed purchase rates when shoppers are exposed to Display, Sponsored Products, Sponsored Display, Sponsored Brands, or any combination of aforementioned ad products.

• Time to Conversion

  Track how long it takes for customers to convert after seeing your ad. This instructional query breaks down purchase amounts by campaign and advertiser, categorized by conversion time.

• New to Brand Purchases

  Evaluate your campaign’s effectiveness in driving new-to-brand (NTB) purchases. This instructional query shows the total attributed purchases and identifies the percentage that are NTB versus repeat purchases.

• DSP Reach & Impressions Frequency

  Understand DSP ad reach by measuring how often ads are served to the same user. This instructional query provides insights into frequency patterns and helps optimize campaign delivery.

• Custom Attribution First Touch

  Identify the first touchpoint in your customer journey. This instructional query assigns full credit to the first interaction, offering insights into which channels are most effective in attracting customers.

• Ad Attributed Brand Searches

  Analyze how DSP campaigns influence branded search behavior. This instructional query shows how often branded keywords are searched on Amazon and attributes the results to campaign exposure.

• Customer Lifetime Value

  Assess the long-term value of your customers. This instructional query calculates customer acquisition and retention costs against the revenue generated, helping you measure net profit over time.

Insights

With AMC's massive datasets, visualizing outputs is not always easy. That's where the Insights View comes in. It contains ready-to-use embedded views that can be accessed with a single click.

Standard Insights

The Standard tab features a gallery view, making it easier to browse and access Insights Views quickly. Each card includes a short description and visual preview of the type of analysis it provides.

Examples of Insights Views available under Standard include:

• Ad Attributed Branded Searches – Understand how DSP campaigns drive branded keyword searches on Amazon.

• ASIN Purchase Overlap Upsell – Identify product combinations frequently purchased together to refine upsell and remarketing strategies.

• Custom Attribution – First Touch / Last Touch / Linear Touch – Analyze performance across different attribution models to see which channels are most effective.

• Customer Lifetime Value (CLTV) – Measure a customer’s total value over their relationship with your brand.

• DSP Campaign Performance by Geo Location – View campaign reach and performance by region.

• DSP Reach & Impression Frequency – Evaluate how many users are reached and how often they see your ads.

Advanced Insights

The Advanced tab brings together key Insights Views that enable deeper shopper-level and long-term performance analysis. These are designed to help you uncover patterns in customer lifetime value, conversion funnels, and shopper behavior.

Insights Views available under Advanced include:

• Customer Lifetime Value (CLTV) – 5-Year Lookback
  Provides a comprehensive analysis of customer lifetime value and repeat purchase behavior using a 5-year lookback window, powered by Amazon’s Retail Purchases Paid dataset from AMC.

• Shopper Funnel
  Tracks shoppers across different journey stages, helping advertisers identify opportunities to engage and convert new or repeat customers more effectively.

• Shopper Insights – Abandoners
  Highlights users who interacted with key purchase-related actions (like product detail views or add-to-cart events) but did not complete a purchase, enabling retargeting via Sponsored Ads or DSP.

How it works

Explore various reports for your queries with our pre-built dashboards. Let's say you want to explore the Path to Purchase report.

You can select the date range, sub-brand, filter performance by paths, and export the report.

Watch the video

Frequently Asked Questions