---
title: ASIN Purchase Overlap Upsell
description: Discover upsell and cross-sell opportunities with the ASIN Purchase Overlap Upsell dashboard, analyzing product combinations buyers frequently purchase together.
---

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# ASIN Purchase Overlap Upsell

## Discover upsell and cross-sell opportunities with the ASIN Purchase Overlap Upsell dashboard, analyzing product combinations buyers frequently purchase together.

### ASIN Purchase Overlap Upsell

The **ASIN Purchase Overlap Upsell dashboard** helps you identify which products are frequently purchased together. By analyzing overlap patterns between ASINs, you can uncover upsell and cross-sell opportunities, optimize bundles, and enhance remarketing strategies.   

#### Top 5 ASIN Combinations With High Overlap Purchasers

#### Key Metrics

- **Lead ASIN**: The primary product purchased.
- **Overlap ASIN**: Secondary product purchased alongside the lead ASIN.
- **Purchasers**: Number of customers who purchased both ASINs.
- **Overlap Ratio**: Percentage of lead ASIN buyers who also purchased the overlap ASIN.

#### ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-05-43-20-4890-PM.png?width=670&height=299&name=image-png-Sep-17-2025-05-43-20-4890-PM.png)

Highlights the five most common product combinations. For example:

- *Wiser Drones Foldable Arms FA510* often overlaps with *Wiser Drones Calibration Mat CM020* at a 10.4% ratio.
- *Anti-Collision Lights ACL810* overlap strongly with *Sun Hood SH030* at a 16.4% ratio.

This helps you quickly see which add-ons or accessories resonate with buyers.

#### ASIN Purchase Top 5 Overlap Network

A **network visualization** of overlap patterns for a selected ASIN.

![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-05-43-38-0019-PM.png?width=670&height=250&name=image-png-Sep-17-2025-05-43-38-0019-PM.png)

This view makes it easy to spot clusters of complementary products that can be bundled or promoted together.

#### ASIN Purchases Overlap Table

![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-05-44-07-7902-PM.png?width=670&height=273&name=image-png-Sep-17-2025-05-44-07-7902-PM.png)

A detailed table with metrics for each ASIN pair, including purchasers, overlap ratio, and lead ASIN orders.  
For instance:

- *FA510 Foldable Arms* → *WD130 Wind Deflector*: 3.7% overlap.
- *RC910 Remote Controller* → *WC820 Waterproof Case*: 3.9% overlap.

This provides granular insights for data-driven upsell strategies.

### How it works

1. Navigate to **Intentwise Explore![](https://help.intentwise.com/hubfs/image-png-Jun-26-2026-10-46-26-8568-AM.png)**
2. Go to **Queries \> Query Library![](https://help.intentwise.com/hubfs/image-png-Jun-26-2026-10-47-13-8319-AM.png)**
3. Search for and add **"ASIN Purchase Overlap Upsell"** to your saved queries![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-32-56-6054-AM.png?width=670&height=417&name=image-png-Jun-26-2026-11-32-56-6054-AM.png)
4. Fill in the required parameters and run the query *(see [this article](https://help.intentwise.com/amc-queries-explained?hsLang=en) for detailed settings)![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-33-19-2995-AM.png?width=670&height=415&name=image-png-Jun-26-2026-11-33-19-2995-AM.png)*
5. Once executed, access the results under the **Insights** section for product-level metrics and visualizations.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-34-43-6030-AM.png?width=670&height=417&name=image-png-Jun-26-2026-11-34-43-6030-AM.png)

For more information, refer to our [data model](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/amazon-marketing-cloud#iq-asin-purchase-overlap-for-upselling).

#### Use Cases

- **Upsell & Cross-Sell Campaigns**: Identify accessories that pair well with core products and feature them in ads or email sequences.
- **Product Bundling**: Build bundles based on frequently purchased combinations to increase average order value (AOV).
- **Inventory Planning**: Forecast demand for accessories tied to best-selling ASINs.
- **Personalized Remarketing**: Retarget buyers of one product with ads for complementary products.

#### Recommendations

- **Leverage high-overlap pairs** in Sponsored Products or DSP remarketing campaigns.
- **Test bundles** of lead ASINs with top 2–3 overlap ASINs to drive higher cart sizes.
- **Use the overlap ratio** to prioritize which ASIN pairs deserve promotional investment.
- **Review network visualization** to find hidden clusters that can inform new product development or marketing campaigns.

### Insights Dashboard Metrics Glossary

- **Overlap Ratio =** (distinct users who purchased both the lead ASIN and the overlap ASIN / distinct users who purchased the lead ASIN) × 100

### Frequently Asked Questions (FAQs)

#### What are instructional queries?

Amazon Marketing Cloud's (AMC) instructional queries provide pre-written SQL code that AMC users can use as is or modify for common measurement and analytics tasks.

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