---
title: "Automation Rules: Best Practices"
description: What type of automation rules should I create? Read this article to learn some of the most essential automated rules.
---

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# Automation Rules: Best Practices

## What type of automation rules should I create? Read this article to learn some of the most essential automated rules.

In this article, we'll cover the best practices you might consider when creating automated rules. The goal of rules is to automate repetitive tasks, primarily in these three areas (1) bid optimisation (2) negating wasted spend, and (3) harvesting profitable search terms.

### **Best Practices for Automation Rules:**

Here are the top automation rules, see below for setup details.

1. High ACoS, Decrease Bids
2. Low ACoS, Increase Bids
3. Low/No Impressions, Bid Change
4. Low/No Impressions, Budget Change
5. Pause Products With No Sales
6. Increase Budget, Low ACoS
7. Negating Non-Converting Search Terms
8. Search Term Harvesting (Promotion)
9. Increase Bids During High Converting Periods (Day Parting)
10. Increase Bids During Low Impression Periods (Day Parting)
11. Decrease Budget with No/Low Orders (Day Parting)
12. Weekend Bid Up/Down (Day Parting)
13. Weekend Budget Up/Down (Day Parting)

- **High ACoS, Decrease Bids:**
  
  **Core Objective:** Reduce the gap between the target and current ACOS

  **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** ACoS \> x or by range, ie ACoS between 50 - 75%

  **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT; CT campaigns will focus on different goals.

  **Bid Change Type:** Decrease Bids by Percentage

  Use data from the Last 30 days or use a more extended range if your keyword requires more clicks.

  **Frequency:** Daily to Weekly
- **Low ACoS, Increase Bids:**
  
  **Core Objective:** Reduce the gap between the target and current ACOS

  **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** ACoS \< x or by range, ie ACoS between 1 - 10%

  **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT, and CT campaigns will focus on different goals.

  **Bid Change Type:** Increase Bids by Percentage

  Use data from the Last 30 days or use a more extended range if your keyword requires more clicks.

  **Frequency:** Daily to Weekly
- **Low/No Impressions, Bid Change:**
  
  **Core Objective:** Increase campaign impressions to increase clicks

  **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** Impressions \< x, Campaign Status = Enabled, Ad Group Status = Enabled, Keyword Status = Enabled. Note, some filters may not apply to all campaign types.

  **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT, and CT campaigns will focus on different goals.

  **Bid Change Type:** Increase Bids by Percentage

  Use data from the Last 30 days or use a more extended range if your keyword requires more clicks.

  **Frequency:** Daily to Weekly
- **Low/No Impressions, Budget Change:**
  
  **Core Objective:** Increase campaign impressions to increase clicks

  **Target:** Campaigns

  **Action Type:** Budget Change

  **Criteria/Filters:** Impressions \< x, Campaign Status = Enabled

  **Budget Change Type:** Increase Budget by Percentage

  **Use data from:** Last 30 days or use a longer time range if your keyword requires more clicks.

  **Frequency:** Daily to Weekly
- **Pause Products With No Sales**:
  
  **Core Objective:** If you are testing multiple products in the same campaign/adgroup, you can pause products with no conversions

  **Target: Products**

  **Action Type:** Pause

  **Criteria/Filters:** Clicks \> x or Spend \> x, Orders = 0.

  **Use data from:** Last 30 days or use a longer range if your keyword requires more clicks.

  **Frequency:** Weekly or Monthly
- **Increase Budget, Low ACoS**
  
  **Core Objective:** Increase budget for low ACoS campaigns. Scale what is working. **Target:** Campaign

  **Action Type:** Budget Change

  **Criteria/Filters:** ACoS \< x%

  **Budget Change Type:** Increase Budget by Percentage

  **Use data from:** 30 Days

  **Frequency:** Weekly or Monthly.
- **Negating Non-Converting Search Terms**
  
  **Core Objective:** Eliminate search terms with no orders that are not relevant. Consider creating alerts or filters in the Search Term dashboard and manually negate them.

  **Target:** Search Terms

  **Action Type:** Add as negative

  **Criteria/Filters:** Orders=0 (or Revenue=0) and Clicks \> x.

  **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type and by match type. Auto, BR, EX, PT, CT campaigns will focus on different goals. **Negative Target Types:** Select relevant target types, (Keyword Exact, Keyword Phrase and Product Target) based on campaign type.

  **Use data from:** Last 30 days or use a longer time range

  **Frequency:** Daily or Weekly.
- **Search Term Harvesting (Promotion)**
  
  **Core Objective:** Scale search terms that are working

  **Target:** Search Terms

  **Action Type:** Add as keyword/product target

  **Criteria/Filters:** Orders \> x or Revenue \> x

  **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT, and CT campaigns will focus on different goals. Other metrics can be ACoS and Spend.

  **Use data from:** Last 30 days or use a longer time range

  **Frequency:** Weekly or Monthly.

  **Important:** Upload your campaign source and target mapping. This will require a proper campaign structure and promotion strategy for the best results.
- **Increase Bids During High Converting Periods**
  
  **Core Objective:** Increase bids during high conversion periods to increase sales **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** Specific campaigns based on Amazon Marketing Stream analysis. **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT, and CT campaigns will focus on different goals. **Budget Change Type:** Increase Bids by Percentage

  **Use data from:** Yesterday

  **Frequency:** Daily or Weekly. Daypart by setting start and end times.
- **Increase Bids During Low Impression Periods**
  
  **Core Objective:** Increase bids during low impression periods to increase clicks **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** Specific campaigns based on Amazon Marketing Stream analysis. **Advanced Technique:** Consider creating brand vs non-brand rules, campaign type, and by match type. Auto, BR, EX, PT, and CT campaigns will focus on different goals. **Budget Change Type:** Increase Bids by Percentage

  **Use data from:** Yesterday

  **Frequency:** Daily or Weekly. Daypart by setting start and end times.
- **Decrease Budget with No/Low Orders**
  
  **Core Objective:** Decrease campaign budget (or pause) during high spend periods with no orders

  **Target:** Campaigns

  **Action Type:** Budget Change

  **Criteria/Filters:** Specific campaigns based on Amazon Marketing Stream analysis. **Use data from:** Yesterday

  **Frequency:** Daily or Weekly. Daypart by setting start and end time.
- **Weekend Bid Up/Down**
  
  **Core Objective:** Increase or decrease bid CPC during the weekend.

  **Target:** Can be created for Product/Audience Targeting, Auto Targeting, SP Keywords, and SB Keywords

  **Action Type:** Bid Change

  **Criteria/Filters:** Can be all campaigns or specific campaigns based on Amazon Marketing Stream analysis.

  **Advanced Technique:** Consider creating brand vs non brand rules, campaign type and by match type. Auto, BR, EX, PT, CT campaigns will focus on different goals. **Bid Change Type:** Increase/Decrease Bids by Percentage

  **Use data from:** Yesterday

  **Frequency:** Weekly. Daypart by setting start and end time for your weekend.
- **Weekend Budget Change**
  
  **Core Objective:** Increase or decrease the budget during the weekend.

  **Target:** Campaigns

  **Action Type:** Budget Change

  **Criteria/Filters:** Specific campaigns based on Amazon Marketing Stream analysis. **Budget Change Type:** Increase/Decrease Bids by Percentage

  **Use data from:** Yesterday

  **Frequency:** Weekly. Daypart by setting start and end times for your weekend.

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