Reporting
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      Using the Category Benchmark Report (CBR)

      Read this article to learn about the Category Benchmark Report (CBR) and how you can measure the category strength of your brand

      With Category Benchmark, you can evaluate your Sponsored Brands performance against peers within your categories and subcategories. Track key metrics like Impression Share, click-through rate (CTR), return on ad spend (ROAS), and advertising cost of sales (ACOS). For each metric, Amazon displays benchmarks for the top 25%, median 50%, and bottom 25% over a 90-day look-back period.

      This video covers why these insights matter, along with details on metrics, charts, and available filters.