Compare metrics between time-periods

Use the "Compare" feature to quickly analyze metrics across time periods and gain insights into performance changes.

Compare Mode helps you analyze performance trends by comparing metrics across different time periods. Use this feature to answer key questions like:  

• What changed in performance last week compared to the prior week?

• How does Prime Day performance this year compare with last year?

Availability: Intentwise Ad Optimizer

Steps for using the Compare feature:

1. Go to any dashboard such as Keywords, Products, Targets, Campaigns, or Search Terms from the left navigation menu. Click the calendar widget on the top right corner.

   

2. Select the desired time period and toggle on Compare Mode. For example, to compare metrics for the last 14 days with the previous 14 days, simply choose the period and enable Compare Mode.

   

3. Additional metrics will be displayed for your selected period, enabling you to compare performance effectively.    

   

The collapsible menu will include:

• • Previous period and Current period metrics

  • Change and Change % values

  • Contribution to Change (CTC) for performance metrics like spend, revenue, etc. Learn more.

Watch the video