--- title: Compare metrics between time-periods description: Use the "Compare" feature to quickly analyze metrics across time periods and gain insights into performance changes. --- [Skip to content](https://help.intentwise.com/compare-mode-explained#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) # Compare metrics between time-periods ## Use the "Compare" feature to quickly analyze metrics across time periods and gain insights into performance changes. ### Compare Mode Explained Compare Mode helps you analyze performance trends by comparing metrics across different time periods. Use this feature to answer key questions like:   - *What changed in performance last week compared to the prior week?* - *How does Prime Day performance this year compare with last year?* Availability: Intentwise Ad Optimizer ### Steps for using the Compare feature: 1. Go to any dashboard such as **Keywords**, **Products**, **Targets**, **Campaigns**, or **Search Terms** from the left navigation menu. Click the **calendar widget** on the top right corner. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jul-07-2026-06-09-40-6688-PM.png?width=3348&height=2086&name=image-png-Jul-07-2026-06-09-40-6688-PM.png) 2. Select the desired time period and toggle on **Compare Mode**. For example, to compare metrics for the last 14 days with the previous 14 days, simply choose the period and enable Compare Mode. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jul-07-2026-06-10-21-5759-PM.png?width=3306&height=2078&name=image-png-Jul-07-2026-06-10-21-5759-PM.png) 3. Additional metrics will be displayed for your selected period, enabling you to compare performance effectively.     ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jul-07-2026-06-11-21-2144-PM.png?width=3322&height=2078&name=image-png-Jul-07-2026-06-11-21-2144-PM.png) The collapsible menu will include: - - **Previous period** and **Current period** metrics - **Change** and **Change %** values - **Contribution to Change (CTC)** for performance metrics like spend, revenue, etc. [Learn more](https://help.intentwise.com/contribution-to-change-explained?hsLang=en). - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.