--- title: "Content Analytics: Insights" description: Monitor your retail readiness & listing health with Content Analytics. Identify products below benchmarks and track PDP optimization. --- [Skip to content](https://help.intentwise.com/content-analytics-explained#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en) 3. [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) # Content Analytics: Insights ## Monitor your retail readiness & listing health with Content Analytics. Identify products below benchmarks and track PDP optimization. ### Content Analytics Explained Content Analytics enables you to track the retail readiness of your products for a given set of ASINs at the frequency of your choosing. Use Content Analytics to: - Keep track of your Content Score and Summary. - Improve and optimize your overall product listing page. This includes A+ content, product, and number of product ratings, description, bullet points, images, title, and images. **Marketplace Availability**: .com, .ca, .uk, .au, .mx, .it, .de, .fr ### Content Analytics: Insights Before using Content Analytics, ensure you've configured [Content Analytics using the Settings tab](https://help.intentwise.com/getting-started-with-content-analytics?hsLang=en). The Insights tab has various tabs like Overview, Below Benchmark, Raw Data, and Download History.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-35-41-6158-PM.png?width=670&height=419&name=image-png-Jun-26-2026-05-35-41-6158-PM.png) ### Overview This is an overview of your Content Analytics. It shows the health of the ASINs you've tracked. ### Filter ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-36-19-5296-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-36-19-5296-PM.png)Filter the data by A+ Page, ASIN, Star Ratings, Images, and category. ### Content Score and Content Quality Summary![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-38-30-4902-PM.png?width=670&height=414&name=image-png-Jun-26-2026-05-38-30-4902-PM.png) Find an overview of your product detail pages' content quality and retail readiness. ### Detailed Widgets![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-39-30-6190-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-39-30-6190-PM.png) Find more details about the number of ASINs that meet the benchmark based on the following categories: - A+ Content - Star Ratings - Number of Images - Customer Ratings - Title Length - Best Seller Rank ### Below Benchmark![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-40-37-3481-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-40-37-3481-PM.png) Analyze and download the ASINs that do not meet the benchmark standards. Share this data with your team to optimize these listings for improved visibility and performance. Use these insights to enhance your product pages and ensure they align with best practices. ### Raw Data ### Charts![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-41-37-4213-PM.png?width=670&height=229&name=image-png-Jun-26-2026-05-41-37-4213-PM.png) Find a visual representation of your listings based on your selected metrics. You can view this data as a chart or table. ### Raw Data Table![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-42-14-1464-PM.png?width=670&height=419&name=image-png-Jun-26-2026-05-42-14-1464-PM.png) The raw data will include detailed information for ASINs, such as title, category, best seller category and rank, pricing, and more. ### Download History You can find your download history in this tab.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-44-26-2746-PM.png?width=2560&height=1514&name=image-png-Jun-26-2026-05-44-26-2746-PM.png) ### Frequently Asked Questions ### Can I get historical data for Content Analytics? No, we can only pull data for Content Analytics since the day it is enabled. - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.