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      Using Data Models in Intentwise Analytics Cloud

      Read this article to learn about the data models you can leverage for your reporting needs on Intentwise Analytics Cloud.

      With Intentwise Analytics Cloud, you have access to two sets of Data Models:

      1. Source Data: The Source Data model contains raw, unprocessed data pulled directly from the original source, maintaining its native structure. This data mirrors the API specifications of platforms like Amazon Ads, Walmart Connect, and other eCommerce marketplaces. 

        Learn more about the Source Data Model

      2. E-Commerce Graph: 

        The E-Commerce Graph is Intentwise’s proprietary data model designed to simplify analysis by automatically stitching together datasets from various sources. Instead of manually mapping and connecting different reports, users can leverage the E-Commerce Graph to access pre-structured data, making it easier to analyze key metrics across campaigns, products, and sales performance.

        Learn more about the E-Commerce Graph Model