---
title: User Roles, Permission, and Capabilities
description: Read this article to learn what all the different user roles can access in different Intentwise dashboards.
---

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2. [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en)
3. [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup)

# User Roles, Permission, and Capabilities

## Read this article to learn what all the different user roles can access in different Intentwise dashboards.

### Different user roles within the platform with different functionalities:

Within the platform, there are various user roles, each with distinct levels of access. Here are the available user roles:

**Admin Roles:** Users have access to all accounts and can make changes.

**Analyst Roles:** Users have access to specific accounts. Select this role if you have multiple brands/accounts and want user-specific access.

**IAC Admin:** Users with this role have full access to Intentwise Analytics Cloud and Global Settings, and can manage and view other tabs.

**IAC Analyst:** Users have edit and view access to specific assigned accounts.

**Read Only:** Users can access selected accounts only and cannot make any changes.

**AMC read-only:** User has access to the selected account and only to the AMC insights dashboard.

**Lab User:** Users have access to the SQL lab only.

This article will provide you with insights into the varying levels of access different user roles possess across different dashboards:

### Intentwise Ad Optimizer

| **Functionality** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| --- | --- | --- | --- | --- | --- |
| Account Management | Manage | NA | Manage | NA | NA |
| User Management | Manage | NA | Manage | NA | NA |
| **Global Settings** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Brand Terms | Manage | Manage | Manage | Manage | NA |
| Labels | Manage | Manage | Manage | Manage | NA |
| Sub Brands | Manage | Manage | Manage | Manage | NA |
| Product Meta Data | Manage | Manage | Manage | Manage | NA |
| **Campaign Management** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Set & Remove Target ACOS | Manage | Manage | Manage | Manage | View |
| Add Campaign(s) | Manage | Manage | NA | NA | NA |
| Auto Apply and Budget update | Manage | Manage | View | View | View |
| Label | Manage | Manage | Manage | Manage | View |
| **Keywords** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Add keywords and Add Negative Keywords | Manage | Manage | NA | NA | NA |
| Edit bid (Current bid & Recommendations) | Manage | Manage | View | View | View |
| **Product and Audience Targeting Targeting** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Add product Target and Negative Product Targeting | Manage | Manage | NA | NA | NA |
| Edit Bid (Current bid & Recommendations) | Manage | Manage | View | View | View |
| **Products** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Add Product | Manage | Manage | NA | NA | NA |
| **Search Terms** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Add As Keyword or Product Target & Neg Target | Manage | Manage | NA | NA | NA |
| **Hourly Metrics** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| AMS \| Set up dayparting | Manage | Manage | NA | NA | NA |
| Budget Consumption \| Update Daily Budget | Manage | Manage | View | View | View |
| **Placement** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Edit TOS (Top Of Search) PDP (Product Detail Page) and ROS (Rest Of Search) | Manage | Manage | View | View | View |
| **Auto Targeting** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Edit Bid | Manage | Manage | View | View | View |
| Apply Recommendation | Manage | Manage | View | View | View |
| Negative Auto Targeting \| Add Neg. Product Target | Manage | Manage | NA | NA | NA |
| **Sponsored Brands \| Product Ads** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Status Update | Manage | Manage | View | View | View |
| Label | Manage | Manage | View | View | View |
| **Recommendations** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Apply Recommendations | Manage | Manage | View | View | View |
| **Automation Rules** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| Create and Update Rule | Manage | Manage | NA | NA | NA |
| Create Copy | Manage | Manage | NA | NA | NA |
| **Profile Settings** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read-only** |
| Update Password | Manage | Manage | Manage | Manage | Manage |
| Email Settings | Manage | Manage | NA | NA | NA |

### **Intentwise Analytics Cloud**

| **Functionality** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read only** |
| --- | --- | --- | --- | --- | --- |
| **Getting started Page** | Manage | Manage | Manage | Manage | Manage |
| **Add new Destinations** | Manage | View Only | Manage | View Only | View Only |
| **Destinations- Tableau and Power BI** | View only | View Only | View only | View Only | View Only |
| **Other Destinations and Datasource Enable/disable** | Manage | View Only | Manage | View Only | View Only |
| **Add new Datasources** | Manage | View Only | Manage | View Only | View Only |
| **Report settings- Enable/disable** | Manage | View Only | Manage | View Only | View Only |
| **Dashboard Templates** | Manage | Manage | Manage | Manage | Manage |
| **Analytics Lab** | View Only | View Only | View Only | View Only | View Only |
| **SQL Editor** | Manage | Manage | Manage | Manage | Manage |

### **Amazon Marketing Cloud**

| **Functionality** | **Admin** | **Analyst** | **IAC Admin** | **IAC Analyst** | **Read-only** | **AMC Brand Read only** |
| --- | --- | --- | --- | --- | --- | --- |
| **Getting Started** | Manage | Manage | Manage | Manage | NA | NA |
| **My Queries and Query Library** | Manage across all Instances | Manage across all Instances | Manage across all Instances | Manage across all Instances | NA | NA |
| **Query Results Download** | Manage | Partial Manage | Manage | Partial Manage | NA | NA |
| **My Audiences and Create Audience** | Manage across all Instances | Manage across all Instances | Manage across all Instances | Manage across all Instances | NA | NA |
| **Insights** | View all Instances | View assigned Instances | View all Instances | View assigned Instances | View assigned Instances | View assigned Instances |
| **Dashboard Templates** | Manage | Manage | Manage | Manage | NA | NA |
| **Instances** | Manage | View assigned Instances. Cannot Add AMC Instances | Manage | View assigned Instances. Cannot Add AMC Instances | View assigned Instances | View assigned Instances |

- [Getting started](https://help.intentwise.com/getting-started?hsLang=en)
- [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en)
- [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content)

    - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup)
    - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization)
    - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting)
    - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview)
    - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources)
    - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp)
    - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features)
    - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart)
    - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo)
    - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart)
- [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content)

    - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc)
    - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries)
- [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content)

    - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide)
    - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools)
    - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline)
    - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources)
    - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials)
    - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates)
    - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features)
    - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label)
- [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content)

    - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca)
    - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov)
- [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content)

    - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup)
    - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing)
    - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform)
    - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting)

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