Reviewing and adjusting placement bid settings can be time-consuming. The process requires a download of placement report (which is at a daily level), aggregation of metrics by campaign/placement, followed by bid adjustments.
The Intentwise platform simplifies this process. Go to the SP Placement dashboard. Pick your time window. Review ACOS by each placement (Top of search, Product detail pages, Rest of search) and make the necessary adjustments across campaigns.
Placement bids for Top Of Search(TOS) and Product Details Page(PDP) can be updated in bulk.