Automated Rules is a feature that allows advertisers to automate bidding on specific Amazon advertising campaigns or keywords by setting up rules that will automatically trigger actions when set conditions are met.
To set an automated rule:
Click on the Automated Rules tab in the Settings menu on the app.
Click on the ‘New Rule’ button on the top right of the page and choose what you would like to set the bid change rule for – SP/SB keywords or SP Auto campaigns.
On the new keywords/campaigns page, select and add conditions from the drop down list. You can add multiple conditions.
Next, set the action you wish to trigger, set the frequency, and indicate the time period from which the data for the rule is to be used.
Add a name for the rule.
Press Preview to see the list of campaigns/keywords that will be affected by the rule and click on Save to complete the process.