Alerts allow advertisers to receive customized notifications that get triggered when a set event occurs.
For example, users can set up an alert to notify them as soon as the ACOS for a campaign exceeds 20%. Alerts that are closely aligned with your advertising goals can help you respond quickly to scenarios and take corrective action.
To set up customized alerts, click on the Alerts tab under the Settings menu of the application and then click on the New Alert button on the top right. You can enable, pause or delete alerts at any time.