Search terms are brought into the platform on a daily basis. Both the auto and manual campaign search terms can be found on the SP Search Terms tab.
The intentwise platform simplifies the following scenarios:
- Review and filtering of search terms
- Addition of search terms as positive keywords to one or more campaigns
- Addition of search terms as negative keywords to one or more campaigns
Filtering of search terms
Using filters, apply a criteria of your choice to isolate search terms. An example would be, search terms with zero revenue and more than $50 in spend over the past 14 days.
Adding search terms as keywords to one or more campaigns
Users can select search terms and add them as positive or negative keywords to one or more campaigns instantly.
In addition to helping users manage search terms easily, the Intentwise platform analyzes your search term data and suggests keywords to be added to your campaigns.