The content details page shows the account name for your product.
In the below example we show you how to identify account names in amazon.
In the below image, Apple is the account name as seen in Amazon which is highlighted in red.
This list would be used in Insights to identify your brand names among all the brands. If your brand is shown as a competitor in the Insights view, please add the brand name in “Your Account Names on Amazon” Tab under settings.