Here's the two-step process to execute a search term harvesting rule - adding new keywords and product targets with automation.
Step 1: Create a New Rule
Step 2: Edit and Upload the Campaign & Ad Group Mapping File
Watch this video below or follow the detailed steps.
Step-by-Step Guide: Search Term Harvesting
To start, navigate to Amazon Advertising > Settings > Automated Rules > + New Rule
Input the following:
Rule Name: [insert custom rule name]
Target: [Search Terms]
Action Type: [Search term to keyword/product conversion]
Criteria: [determine your criteria]
Using Data From: [set lookback window]
Frequency: [runs once, daily, weekly, or monthly]
Day(s) the rule runs: [select day(s) of week]
Time: [set the time of day the rule runs]
Example below:
Once saved, the Campaign and Ad Group Mapping file needs to be edited and uploaded.
To proceed, select Upload Mapping:
And download the Mapping Template:
To create the Campaign and Ad Group Mapping, insert the Source Campaign and the Destination Campaign Names, determine the Match Type, and Add as Negative to Source.
Mapping Spreadsheet - 4 column breakdown below:
Source: Where you want the search term data to originate from
Insert your Source Campaign, Ad Group, and Campaign Type
Destination: The location where new Keywords/Product Targets will be added
Insert your Destination Campaign, Ad Group, and Campaign Type
Match Type: Based on the Destination Campaign and Ad Group, confirm the Match Type - Exact, Phrase, Broad, and Modified Broad by inputting the letter "Y" in the appropriate cell.
For ASINs, you can leave this field blank.
Add as Negative to Source: Determine what Negative Match Type you want added to the Source Campaign - Keyword Exact, Keyword Phrase and Product Target by inputting the letter "Y" in the appropriate cell
For ease, your account Campaign & Ad Group names are accessible via a secondary tab within the spreadsheet allowing simply copy & paste.
Once the Mapping is defined, save the file and upload the spreadsheet. The Mapping will populate and begin processing based on the rules criteria.
Should you need to add or edit Mapping in the future, this spreadsheet is accessible via download within our platform. You can return to the rule, download, edit, and re-upload to apply the updated Mapping.
Q&A
How do I specify the CPC of the newly added keyword?
We use the average CPC based on the lookback period you provided in the rule.