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Data Sources in Intentwise Analytics Cloud
Data Sources in Intentwise Analytics Cloud

Read this article to learn about the different data sources that you can leverage for your reporting needs on the Intentwise Analytics Cloud

Richa Gupta avatar
Written by Richa Gupta
Updated over a week ago

Click here to learn about the data models and schema provided by Intentwise.

Data Sources in Intentwise Analytics Cloud


Amazon Sponsored Ads:
The Sponsored Ads data source provides access to all Sponsored Ads data (Campaigns, Search Terms, Keywords) and daily performance for the past two years. The data includes all campaign types like Sponsored Products, Brands, and Sponsored Display campaigns.

Click here to learn about this data source.
Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Amazon Seller Central:
Seller Partner API (MWS) data source provides access to your product sales report from Seller Central for two years by day. The data is provided at each Product (ASIN) level. You can combine this data with the Sponsored Ads data to get additional information like Total ACOS (TACOS) and much more.

Click here to learn about this data source.
Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Amazon Vendor Central:
Vendor Central data source provides access to your Ordered and Shipped data from Vendor Central for two years by day. You can combine this data with the Sponsored Ads data to get additional information like Total ACOS (TACOS) and much more.

Click here to learn about this data source.
Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Content Analytics:

Intentwise Content Analytics can track the retail readiness of your products. This includes A+ content, development, and several product ratings, description, bullet points, images, titles, and images.


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Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Share of Voice:

Intentwise, Share of Voice sources can track organic and advertising search results for a given set of keywords at the frequency of your choosing. The data provided includes product position, seller badges, ranking, and other product-related information based on tracked keywords.

Click here to learn about this data source.
Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Amazon DSP
Amazon Demand Side Platform source provides access to all your DSP data for the past 30 days. The data includes all Orders, Budgets, Line Items, and Creatives.


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Click here to learn about how to activate this data source in Intentwise Analytics Cloud.


Criteo:
Criteo data source provides access to your Sponsored Ads data.

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Click here to learn about how to activate this data source in Intentwise Analytics Cloud.

Walmart Ads:

Walmart Ads data source provides access to your Sponsored Ads data.

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Instacart Ads:

Instacart Ads data source provides access to your Instacart Ads data.

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Click here to learn about how to activate this data source in Intentwise Analytics Cloud.

Amazon Marketing Stream:

Amazon Marketing Stream data source provides hourly performance metrics (Such as traffic and conversions) and campaign information (Such as budget consumption) in near real time. This enables advertisers with detailed insights to drive advanced campaign optimization.

Click here to learn about this data source.

Click here to learn about how to activate this data source in Intentwise Analytics Cloud.

Amazon Marketing Cloud:

Amazon Marketing Cloud (AMC) data source provides event level cross-channel (Amazon & non-Amazon owned channels) data and therefore allows advertisers to understand finer nuances about their customer journey, campaign performance, etc.

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Amazon Vendor Central Real Time Sales:

Amazon Vendor Central Real Time Sales or Retail Analytics provides hourly grain sales data at an ASIN level. Currently, the ordered units and ordered revenue data is available and can be leveraged to devise your advertising strategy accordingly. Please note that traffic and inventory data will be soon made available.

Click here to learn about this data source.

Click here to learn about how to activate this data source in Intentwise Analytics Cloud.

Amazon Brand Search Term Report:

Amazon Brand Search Term Report provides a comprehensive search term data at a specific geography & department level, and includes information pertaining to the Search term, Ranking based on search frequency, Clicked ASIN, Click Share, Conversion Share, etc. Brands/agencies can make use of this data to gather insights on the competitive landscape.

Click here to learn about this data source.

Click here to learn about how to activate this data source in Intentwise Analytics Cloud.

Amazon Reviews:

Amazon reviews data source provides access to your Amazon reviews.

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Click here to learn how to activate this data source in Intentwise Analytics Cloud.

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