Keywords Dashboard Explained
The Keywords dashboard helps you manage your keywords with features like changing bid values in bulk, adding negative keywords, using roll ups, and more. With this dashboard, you can manage keywords for sponsored products and sponsored brands—keyword targeting campaigns.
Charts
Initially, you can find charts (or tables) of relevant metrics for a desired period (daily, weekly, or monthly). You can easily customize it to track spend, revenue, impressions, ACOS, and more.
Adding Keywords and taking bulk actions
You can easily add keywords in bulk to your sponsored products and sponsored brands campaigns.
You can select multiple keywords to edit bids, apply recommendations, pause, archive, or label keywords in bulk.
Steps for updating keyword bids
With the Intentwise Platform, you can easily change bid values in bulk for your Keywords.
In the Keywords dashboard, you can directly update the bid of the respected keyword by clicking on the current bid, as shown below.
Or you can change the bids in bulk by selecting multiple keywords and clicking on the 'Edit bid' option shown on the top bar
You will see a pop-up with various options for updating the current bid values. Select the option that you find most suitable for your goals. To change the bid value to a specific number, select the 'Set New Bid' option, input the value and click on the 'Preview & Submit' button.
You can confirm the bids here before the final submission. Click on 'Submit' once you are sure of the values.
Other options for changing bids include increasing or decreasing the bids by Percentage, Average CPC, using Recommended bids by our algorithm, or using Amazon Suggested Bids.
Watch this video for detailed steps:
Using Roll Ups
You can use the roll up feature to see the aggregated performance on a keyword, brand, or match type level.
Please note: If the count of keywords in your account is more than 200000, then the roll up feature is not available in the Keywords dashboard. In this case, you'll see individual Keywords dashboards under sponsored products and sponsored brands dashboards.
Adding Negative Keywords
In the Negative Keywords tab, you can archive keywords in bulk.
Keyword Suggestions
In this tab, you can find keyword suggestions from manual and auto campaigns search terms. You can select multiple keywords to add/negate them from campaigns or dismiss them altogether. You can also find performance metrics like the last 14 days spend, revenue, impressions, clicks, etc., for these keyword suggestions.