In a typical advertising account on Walmart, a single Product or Keyword can exist in multiple campaigns. Understanding performance across the account at a Product ID or keyword level requires you to download data and then create pivot tables, which can all be very time-consuming.
"Roll Up" solves this problem for you. You can roll up at a Product ID, Keyword level Campaign level.
Types of Roll Ups
1. Product Roll up: See the performance aggregated at a product ID level.
2. Keyword Roll up: You can roll up keywords at two levels:
Keyword level: see the performance aggregated at a keyword level.
Match type level: see the performance aggregated at a match type level.
3. Campaign Roll up- see the performance aggregated at a campaign type level.