In this article, we'll cover the best practices you might consider when creating alerts.
Top Alerts set up:
Here are the top Alerts, see below for setup details.
Campaigns - Drop in Spend by 50%
Products - Ineligible ASINs
Campaigns - Low Spend
Products - Drop in CTR
Campaigns - Drop in Spend by 50%:
Core Objective: Get notified about campaigns with a significant spend drop
Target: Campaign
Criteria: Spend (change %) <= -50
Frequency: Daily
Using data from: Yesterday
Products - Ineligible ASINs:
Core Objective: Get notified about products with a significant spend drop
Target: Product
Criteria: Impressions (change %) <= -50, Spend > 10
Campaign Type: Sponsored Products - Auto Targeting, Sponsored
Products - Keyword Targeting, Sponsored Products - Product Targeting
Frequency: Daily
Using data from: Weekly
Campaigns - Low Spend:
Core Objective: Get notified about campaigns that have a low spend
Target: Campaign
Criteria: Spend <= 10
Frequency: Daily
Using data from: Weekly
Products - Drop-In CTR
Core Objective: Get notified about products that have a low click through rate
Target: Product
Criteria: CTR (change %) <= -50
Campaign Type: Sponsored Products - Auto Targeting, Sponsored Products - Keyword Targeting, Sponsored Products - Product Targeting
Frequency: Daily
Using data from: Yesterday