Data Models

Source Data: This is as-is data from the data source. The format of this data closely mimics the API specification of the original data source. Click here to learn about this Source data.

E-Commerce Graph: This is Intentwise's proprietary data model, designed to stitch together the disparate datasets found in the Source Data model. With the E-commerce Graph, users can extract insights rapidly without the hassle of connecting datasets. Click here to learn about this E-Commerce Graph.