With Intentwise Analytics Cloud, you have access to two sets of Data Models:

  1. Source Data: This is as-is data from the data source. The format of this data closely mimics the API specification of the original data source. Click here to learn about this Source data.

  2. E-Commerce Graph: This is Intentwise's proprietary data model, designed to stitch together the disparate datasets found in the Source Data model. With the E-commerce Graph, users can extract insights rapidly without the hassle of connecting datasets. Click here to learn about this E-Commerce Graph.

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