Templates & Insights Dashboard Explained
Within the Dashboard Templates, you'll find a library of pre-built templates to make your visualization/analysis easier. These customizable templates cater to your specific reporting needs, allowing seamless data exportation into your preferred visualization tool.
Preview and Use Template
Gain a sneak peek of templates through a PDF preview with demo data. Click the "Use Template" button to deploy the template of your choice.
List of available templates:
Path to Conversion
Uncover your customers' buying journey to enhance campaign performance. This instructional query identifies the most popular path customers take before converting.
New to Brand Customers
Assess the impact of campaigns in reaching new-to-brand (NTB) customers. This instructional query quantifies the percentage of customers exposed to ads who are NTB customers. Specifically, it answers the question: Of all customers exposed to ads and purchased, how many and what percentage of them are NTB customers?
ASIN Purchase Overlap Upsell
Identify products (ASINs) purchased together, aiding in targeting remarketing campaigns for previous purchasers. This instructional query helps you identify the products (ASINs) often purchased together.
DSP Campaign Performance by Geo
Evaluate campaign KPIs by country, state, and/or DMA levels, with postal code breakdowns if user thresholds permit. KPIs by postal code are available if there are at least 100 distinct users per row since postal code is a highly sensitive field.
NTB Gateway ASINs
Evaluate promoted ASINs' ability to attract new customers, pinpointing top ASINs that bring in the most new-to-brand customers. This instructional query enables you to identify the ASINs that bring in the most new-to-brand customers for a brand.
Sponsored Ads - DSP Overlap
Measure the impact of running campaigns using multiple ad products, analyzing 2-way, 3-way, and 4-way overlap. Specifically, this instructional query can be used to analyze the impact on ad-attributed purchase rates when shoppers are exposed to Display, Sponsored Products, Sponsored Display, Sponsored Brands, or any combination of aforementioned ad products.
With AMC's massive datasets, visualizing outputs is not always easy. That's where the Insights Dashboard comes in. It contains ready-to-use embedded dashboards available to you with a single click.
Explore various reports for your queries with our pre-built dashboards. Let's say you want to explore the Path to Purchase report.
You can select the account, date range, filter performance by paths, and export the report.