--- title: How to activate the Amazon Retail Purchases dataset in Amazon description: Learn how to activate the Amazon Retail Purchases dataset for the Customer Lifetime Value (CLTV) Dashboard in AMC --- [Skip to content](https://help.intentwise.com/how-to-activate-amazon-retail-purchases-dataset#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en) 3. [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) # How to activate the Amazon Retail Purchases dataset in Amazon ## Learn how to activate the Amazon Retail Purchases dataset for the Customer Lifetime Value (CLTV) Dashboard in AMC The Customer Lifetime Value (CLTV) dashboard, which uses a 5-year lookback window, relies on a paid dataset in Amazon Marketing Cloud (AMC) called “Amazon Retail Purchases.” You’ll need to subscribe to this dataset before activating the CLTV dashboard. Follow the steps below to get started: **Step 1: Log in to Amazon Ads** Go to [advertising.amazon.com](http://advertising.amazon.com/) and sign in to your account. **Step 2: Access Amazon Marketing Cloud** From the left-hand navigation panel, select “Measurement & Reporting” and then click “Amazon Marketing Cloud.” ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-06-2025-08-06-41-8554-AM.png?width=688&height=371&name=image-png-Nov-06-2025-08-06-41-8554-AM.png) **Step 3: Open the Paid Features Tab** In the AMC interface, navigate to the “Paid Features (Beta)” tab. You’ll find the Amazon Retail Purchases dataset listed there. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-06-2025-08-07-26-9866-AM.png?width=688&height=371&name=image-png-Nov-06-2025-08-07-26-9866-AM.png) **Step 4: Start a Free Trial (Optional)** Click “Get a 60-day free trial” to instantly activate a trial of the dataset for 60 days. **Step 5: Subscribe Without a Trial** If you prefer to subscribe directly, click “See Options” on the top right corner of the dataset card. **Step 6: Choose a Billing Source** On the subscription activation page, select the Billing Source — the Ads account that will be billed for the dataset.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-06-2025-08-03-34-9526-AM.png?width=688&height=375&name=image-png-Nov-06-2025-08-03-34-9526-AM.png) **Step 7: Accept Terms and Subscribe** Check the box to accept the terms, then click “Subscribe.” ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-06-2025-08-04-40-6484-AM.png?width=688&height=370&name=image-png-Nov-06-2025-08-04-40-6484-AM.png) **Step 8: Verify Subscription Status** Amazon typically takes up to one day to activate your subscription. 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