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Intentwise AI Gateway Explained

Read this article to learn more about Intentwise AI Gateway

What it is?

Intentwise AI Gateway is the intelligence layer between your commerce data and your AI assistant. Built on the Intentwise Commerce Observability Platform, it unifies advertising, retail, inventory, and competitive signals across Amazon, Walmart, Criteo, and other marketplaces into one connected, AI-ready foundation. Once connected, you can ask deep business questions about your accounts in plain English and get accurate, domain-specific answers — and take action on your Amazon DSP campaigns, directly inside your AI assistant.

A structured semantic layer, enriched with your own taxonomies and brand context, interprets commerce signals correctly and reduces hallucinations, so responses reflect the real structure and language of your business.

Intended purpose

The connector is designed for brands, agencies, and retail-media teams who already use Intentwise and want to:

  • Analyze advertising, retail, inventory, and cross-channel performance without writing SQL.
  • Diagnose what's driving changes in their accounts (spend, ACOS/ROAS, sales, inventory cover, share of voice, and more).
  • Discover Amazon DSP audiences and targets and build/manage campaigns, with a confirmation step before anything is created.

It is an analytics and commerce-management tool. It does not serve advertisements or sponsored content, and it does not transfer money or execute financial transactions.

What you can do (example prompts)

Analyze performance across marketplaces

Show my top 10 campaigns by spend for the last 30 days versus the previous 30 days, and flag the biggest ACOS increases.

Diagnose retail and inventory issues

List ASINs with less than 2 weeks of inventory cover that have over $100 in ad spend in the last week.

Surface wasted ad spend

Find search terms with more than $500 in spend and zero orders in the last 30 days.

Compare cross-channel performance

What's my cross-channel ad performance across Amazon, Walmart, and Criteo over the last 7 days?

Discover targets and build DSP campaigns

Find in-market audiences for kitchenware, then build a paused DSP campaign with those audiences and a $100 daily budget for me to review before launch.

How it works

The connector exposes two kinds of tools:

  • Read tools retrieve and analyze your data — organizations and accounts, natural-language analytics across your connected channels and data sources, schema discovery, and Amazon DSP target/audience discovery, plus Amazon Marketing Cloud insights.
  • Write tools create Amazon DSP entities (campaigns, ad groups, targets, ad associations, and conversion-tracking products). Write tools act only after you review and approve a consolidated plan; campaigns can be created in a paused state for review before launch.

All requests are scoped to the organizations and accounts your Intentwise user has access to. Analytics questions are resolved against your Intentwise data foundation; the connector returns scoped, ready-to-read results rather than raw database dumps.

Data the connector accesses

  • Access to your Intentwise organization and account data: advertising, retail/sales, inventory, share-of-voice, and AMC signals across your connected marketplaces.

The connector operates only within the authenticated user's own Intentwise account scope. It does not access data outside your Intentwise account. Data handling, usage, and retention are described in the Intentwise privacy policy (see Support & links).

Before you connect (prerequisites)

  • An active Intentwise account. You sign in with your Intentwise credentials during the connection flow.
  • At least one connected marketplace with data. Your organization needs one or more accounts with active data sources. Accounts with no integrations won't return data.
  • AI Gateway access enabled on your Intentwise plan. If sign-in succeeds but you see no data, contact your Intentwise account team to confirm AI Gateway is enabled.
  • Appropriate role/permissions. You'll only see the organizations and accounts your user can access.

How to connect

  • Add the Intentwise AI Gateway connector in your AI assistant (via its connectors settings or the directory listing).
  • Complete the secure sign-in (OAuth) with your Intentwise credentials and approve access.
  • Once connected, ask a question — e.g. “List my Intentwise accounts” — to confirm data is flowing.

Troubleshooting

  • Sign-in succeeds but no accounts or data appear. AI Gateway may not be enabled on your plan, or your user may lack access to any populated account. Contact Intentwise support team.
  • “No data available” for a specific channel or metric. That data source may not be connected for the account, or the metric may not be supported for that entity. Try a different account, a broader date range, or ask which data sources are available.
  • Still stuck? Contact Intentwise support (below).

Support & links

  • Support: help@intentwise.com
  • Privacy policy: https://www.intentwise.com/privacy-policy
  • Product: https://www.intentwise.com/ai-gateway
  • Publisher: Intentwise Inc