Intentwise AI Gateway Setup Guide for ChatGPT
Everything you need to connect your ChatGPT to your Amazon data, personalize your experience, and start generating reports using Intentwise AI Gateway.
Intentwise AI Gateway for ChatGPT
Intentwise AI Gateway connects ChatGPT directly to the data you already have in Intentwise. Once connected, you can ask questions about Amazon Ads, Amazon DSP, Seller Central, Vendor Central, and Search Query Performance in a normal ChatGPT conversation, and ChatGPT answers using your actual account data instead of general knowledge.
This guide walks you through installing the Intentwise connector, using it in a chat, and confirming that everything works.
It helps you answer questions like:
- How did my advertising perform last month, and what changed?
- Which campaigns, search terms, or products are driving — or draining — my results?
- Where should I adjust budgets or bids next?
Prerequisites
Before you start, make sure you have:
- A paid ChatGPT plan — Plus, Team, or Enterprise. Free ChatGPT accounts can't add connectors.
- Your Intentwise login credentials — you'll use these to authorize the connection.
- At least one connected data source in Intentwise — Amazon Ads, Amazon DSP, Seller Central, or Vendor Central, with its first sync completed.
Install the Intentwise Connector
- Open ChatGPT and select Plugins in the sidebar, or go to Settings → Plugins.
- Search for Intentwise in the plugin directory.
- Open the Intentwise listing and select Install plugin.
- When prompted, select Connect and sign in with your Intentwise credentials to authorize access.
Verify Your Connection
Try one of these prompts to confirm ChatGPT is reading your Intentwise data:
| Goal | Try asking |
|---|---|
| Performance overview | "How did my ads do last month?" |
| Campaign analysis | "What are my top campaigns by revenue this month?" |
| Search term audit | "Which search terms have the worst ACoS?" |
| Period comparison | "Compare my spend this month vs. last month." |
| Product insights | "What are my best-performing products by ad revenue?" |
| Budget check | "Which campaigns keep hitting their budget cap?" |
If you get an answer built from your own account figures, you're all set. For a broader set of prompts organized by outcome — with expected output and suggested follow-ups — see the AI Gateway Use Case Library.
Recommendations
- Be specific about the time period — name the date range ("last 30 days", "Q3 vs. Q2") so results match the window you care about.
- Start broad, then drill down — begin with an overview question, then follow up on the campaigns, search terms, or products that stand out.
- Name the channel when it matters — say Sponsored Ads, Amazon DSP, Seller Central, or Vendor Central if you only want results from one source.
Frequently Asked Questions
I don't see Developer Mode. What should I do?
Developer Mode requires a ChatGPT Plus, Team, or Enterprise plan. On Team and Enterprise workspaces, an admin must turn it on under Admin Settings → Permissions & Roles → Connected Data.
I'm getting a "Connection failed" error. How do I fix it?
Confirm the MCP URL ends with a trailing slash (/mcp/, not /mcp), and check that User-Defined OAuth Client is selected.
I see a "DCR is unavailable" warning. Is something wrong?
No — this is expected. Dynamic Client Registration isn't required. Select User-Defined OAuth Client from the Client Registration dropdown and continue.
ChatGPT says no data was returned. Why?
Open Intentwise and confirm that at least one Amazon Ads, Amazon DSP, Seller Central, or Vendor Central source is connected and has finished its first sync.
The sign-in window doesn't appear when I select Connect.
Your browser may be blocking popups. Allow popups for chatgpt.com, then select Connect again.
Still stuck?
Email help@intentwise.com and include a screenshot of the error you're seeing.