--- title: Intentwise AI Gateway Setup Guide for Claude.ai description: Read this article if you want to connect your Claude.ai to your Amazon data, personalize your experience, and start generating reports using Intentwise AI Gateway. --- [Skip to content](https://help.intentwise.com/intentwise-aigateway-setup-claude#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) # Intentwise AI Gateway Setup Guide for Claude.ai ## Everything you need to connect your Claude.ai to your Amazon data, personalize your experience, and start generating reports using Intentwise AI Gateway. Connect Claude.ai to your Intentwise data so you can ask questions about Amazon Ads, DSP, Seller Central, Vendor Central, and Search Query Performance in plain English — and get answers grounded in your real numbers. Setup takes about 3 minutes. --- ## Before you start You'll need: - A Claude.ai **Pro**, **Max**, **Team**, or **Enterprise** plan. Free Claude accounts can't add custom connectors. - Your Intentwise login credentials. - *Team and Enterprise only:* an organization admin to add the connector once for the whole team. After that, each member connects their own Intentwise account. --- ## Connection details | Setting | Value | | --- | --- | | MCP Server URL | `https://mcp.intentwise.com/mcp/` | | Authentication | OAuth | > The trailing slash on the MCP Server URL is required. Connections without it will fail. --- ## Setup — Claude.ai Team or Enterprise This path has two parts: a one-time admin step that makes the connector available to the whole org, then a per-user step where each member signs in with their Intentwise credentials. ### Part 1 — Admin (one-time, whole team) 1. Click your profile icon in the top-right of Claude.ai and select **Organization settings**. 2. In the left menu, click **Connectors**. 3. Click **Add Custom Connector** at the bottom of the page. 4. Enter: - **Name:** Intentwise - **Server URL:** `https://mcp.intentwise.com/mcp/` 5. Click **Save**. Once saved, Intentwise appears in the connector list for every member of the organization. ### Part 2 — Each team member 1. Click your profile icon in the top-right of Claude.ai and select **Settings → Connectors**. 2. Find **Intentwise** in the list (marked *Custom*) and click **Connect**. 3. Sign in with your Intentwise credentials and authorize the connection. --- ## Setup — Claude.ai Pro or Max Individual Pro and Max users add the connector directly to their own account. 1. Click your profile icon in the top-right of Claude.ai and select **Settings → Connectors**. 2. Click **Add Custom Connector** at the bottom of the page. 3. Enter: - **Name:** Intentwise - **Server URL:** `https://mcp.intentwise.com/mcp/` 4. Click **Save**, then click **Connect**. 5. Sign in with your Intentwise credentials and authorize the connection. --- ## Using the connector in Claude.ai 1. Start a new conversation. 2. Click the **+** button at the bottom-left of the input box. 3. Select **Connectors**, then toggle **Intentwise** on for the conversation. 4. Ask your question. Try these to verify everything works: | Goal | Try asking | | --- | --- | | Performance overview | "How did my ads do last month?" | | Campaign analysis | "What are my top campaigns by revenue this month?" | | Search term audit | "Which search terms have the worst ACOS?" | | Period comparison | "Compare my spend this month vs. last month." | | Inventory-aware action | "Which products are about to stock out but still running ads?" | | Daily briefing | "Give me my daily briefing." | For a deeper set of prompts — by outcome, with expected output and follow-ups — see the [AI Gateway Use Case Library](https://help.intentwise.com/ai-gateway-use-case-library?hsLang=en). --- ## Troubleshooting | Issue | Resolution | | --- | --- | | Intentwise isn't visible in **Settings → Connectors** (Team/Enterprise) | Your org admin hasn't added the custom connector yet. Share this article and ask them to complete the steps under *Setup — Team or Enterprise → Part 1*. | | "Connection failed" or "Server unreachable" | Confirm the MCP URL ends with a trailing slash (`/mcp/`, not `/mcp`). | | Sign-in window doesn't appear | Allow popups for claude.ai in your browser and click **Connect** again. | | "No data returned" | Open Intentwise and confirm at least one Amazon Ads, DSP, Seller Central, or Vendor Central source is connected and has finished its first sync. | | Claude doesn't seem to use the connector | Confirm the Intentwise toggle is on in the **+ → Connectors** menu for that conversation. Toggles are per-conversation, not global. | Still stuck? Email [aigateway@intentwise.com](mailto:aigateway@intentwise.com) and include a screenshot of the error.   - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.