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Intentwise AI Gateway Setup Guide for Claude.ai

Learn how to set up Claude.ai with Intentwise AI Gateway, connect your Amazon data, customize your experience, and generate reports and actionable insights using simple prompts.

Connect Claude.ai to Intentwise AI Gateway to explore your Amazon Ads, DSP, Seller Central, Vendor Central, and Search Query Performance data in one place. Learn how to ask questions in plain English, uncover actionable insights, analyze campaign performance, and generate reports using your actual Amazon data.

Before you start: 

  • You'll need a Claude.aiTeam, Enterprise, Pro or Max  plan.
  • Free Claude accounts can't add custom connectors.

Choose your setup option:

The setup steps depend on which Claude plan you’re on. Pick the option that matches how you access Claude.

Option 1: Team / Enterprise Option 2: Pro / Max
How you got Claude Through your company Your own subscription
Who adds the connector Your organization’s admin, once You
Where it’s added Organization settings → Connectors Settings → Connectors
What you do Click Connect and sign in to Intentwise Add the connector, then click Connect and sign in

Connection details:

Setting Value
MCP Server URL https://mcp.intentwise.com/mcp/
Authentication OAuth

The trailing slash on the MCP Server URL is required. Connections without it will fail.

Steps for the setup:

A) Claude.ai Team or Enterprise:

On a Team or Enterprise plan, setup happens in two parts:

  1. Admin step (one-time): A Claude admin in the organization adds the Intentwise connector. Once it’s added, it’s available to everyone in the organization.
  2. User step (everyone): Each person connects the connector to their own Intentwise account by signing in with their Intentwise credentials. 

Not an admin? Ask your Claude admin to complete the admin step first. After that, you only need to do the user step.

Part 1 — Admin (one-time, whole team):
  1. Click your profile icon in the top-right of Claude.ai and select Organization settings.
  2. In the left menu, click Connectors.
  3. Click Add Custom Connector at the bottom of the page.
  4. Enter: - Name: Intentwise - Server URL: https://mcp.intentwise.com/mcp/
  5. Click Save.

Once saved, Intentwise appears in the connector list for every member of the organization.

Part 2 — Each team member:
  1. Click your profile icon in the top-right of Claude.ai and select Settings → Connectors.
  2. Find Intentwise in the list (marked Custom) and click Connect.
  3. Sign in with your Intentwise credentials and authorize the connection.

B) Claude.ai Pro or Max:

Individual Pro and Max users add the connector directly to their own account. No admin is needed.

  1. Click your profile icon in the top-right of Claude.ai and select Settings → Connectors.
  2. Click Add Custom Connector at the bottom of the page.
  3. Enter: - Name: Intentwise - Server URL: https://mcp.intentwise.com/mcp/
  4. Click Save, then click Connect.
  5. Sign in with your Intentwise credentials and authorize the connection.

Using the connector in Claude.ai (all plans):

  1. Start a new conversation.
  2. Click the + button at the bottom-left of the input box.
  3. Select Connectors, then toggle Intentwise on for the conversation.
  4. Ask your question.

Test your connection 

Goal Type in these Questions
Performance overview "How did my ads do last month?"
Campaign analysis "What are my top campaigns by revenue this month?"
Search term audit "Which search terms have the worst ACOS?"
Period comparison "Compare my spend this month vs. last month."
Inventory-aware action "Which products are about to stock out but still running ads?"
Daily briefing "Give me my daily briefing."

For a deeper set of prompts — by outcome, with expected output and follow-ups — see the AI Gateway Use Case Library.

Troubleshooting

Issue Resolution
Intentwise isn't visible in Settings → Connectors (Team/Enterprise) Your org admin hasn't added the custom connector yet. Share this article and ask them to complete the steps under Setup — Team or Enterprise → Part 1.
"Connection failed" or "Server unreachable" Confirm the MCP URL ends with a trailing slash (/mcp/, not /mcp).
Sign-in window doesn't appear Allow popups for claude.ai in your browser and click Connect again.
"No data returned" Open Intentwise and confirm at least one Amazon Ads, DSP, Seller Central, or Vendor Central source is connected and has finished its first sync.
Claude doesn't seem to use the connector Confirm the Intentwise toggle is on in the + → Connectors menu for that conversation. Toggles are per-conversation, not global.

Still stuck? Email help@intentwise.com and include a screenshot of the error.