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      Managing Budgets in Intentwise

      Monitor and manage ad budgets in Intentwise with pacing, alerts, and controls to make informed, proactive spend decisions.

      Intentwise helps you monitor and manage ad budgets across various timelines including daily, weekly, monthly, and yearly. With real-time visibility and smart alerts, you can stay on track, adjust spend proactively, and ensure teams are aligned on performance goals.   

      How It Works 

      Navigate to Budget Management

      Note: This view is relevant only if Amazon Marketing Stream is enabled for your accounts. If AMS is not enabled, you’ll have access to the previous Monthly Budgets tab. Learn more.

      1. Go to Intentwise Ad Optimizer > Amazon Sponsored Ads

      2. Select Settings > Budget Management from the left navigation

      3. Add Budget

      Overview Dashboard

      Budget Cardsimage (46)-1

      • Daily Budget Card: View how much of today’s budget has been spent

      • Month-to-Date (MTD) Budget Card: Track cumulative spend for the current month

      • Visual indicators show how close you are to hitting your targets

      • 🔔 Alert icons appear when thresholds are triggered

      • Click the Settings icon to configure alert preferences

      Pacing Charts

      image (45)

      • MTD Pacing Chart: Compare your actual spend vs. target spend on a daily basis

      • Hourly Usage Chart: Understand spend distribution by hour throughout the current day

      • Use pacing charts to spot delivery spikes and adjust timing

      Budget Management Dashboard

      From Settings > Budget Management, you can:

      • Set budgets by frequency: Daily, Weekly, Monthly, Yearly

      • Automatically track budget health with labels like:

        • On Track

        • Significantly Overspent

        • Significantly Underspent

        • Pacing Ahead

      • Define custom alert thresholds

      • Assign Watchers to receive email alerts

      Alerts and Watchers

      • Alerts notify you when budget usage nears your defined threshold

      • Watchers are teammates (or yourself) who will receive those alerts via email

      • Add multiple Watchers for any campaign to keep everyone in the loop

      Key Use Cases

      • Daily pacing for high-volume sales events

      • Mid-week performance checks

      • Monthly forecasting and budget planning

      • Team notifications to prevent budget overshoot

      • Identifying low-spending campaigns early

      Notes on Data Updates

      Powered by Amazon Marketing Stream (AMS), budget data updates frequently, but with a few considerations:

      • Delays: During high-traffic periods, updates may be delayed by a few hours

      • Campaign support: AMS doesn’t yet support Legacy Sponsored Brands or Sponsored TV

      • Spend threshold logic: Updates occur when spend shifts by ~5%

      Frequently Asked Questions (FAQs)

      How do I set up a daily budget alert?
      Go to the Budget Overview, click the Settings icon on the budget card, and adjust the alert threshold (e.g., 80%).