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Intentwise Explore (AMC)
A comprehensive walk-through of the Intentwise Explore (Amazon Marketing Cloud) features and capabilities
AMC
- How to Set Up New AMC Instances or Onboard Existing Ones
- AMC Instance Setup: Entity ID and DSP CFID
- Add Instructional or Custom Queries to Instances
- Creating Audiences for SP, SB, SD and DSP Campaigns using AMC
- How to Locate AMC-Created Custom Audiences for SD Campaigns
- Templates & Insights: Pre-Built Visualizations
- Data Upload in Intentwise Explore
- Restatement in Amazon Marketing Cloud (AMC)
- Add or Remove Instances from Queries in Bulk
- Using Pre-built AMC Templates in Looker Studio
- Self-Service Access to AMC for Sponsored Ads
- How to activate the Amazon Retail Purchases dataset in Amazon
Instructional Queries
- ASIN Purchase Overlap Upsell
- Ad Attributed Branded Searches
- Custom Attribution First Touch
- Custom Attribution Last Touch
- Custom Attribution Linear Touch
- Customer Life Time Value
- DSP Campaign Performance by Geo Location
- DSP Reach and Impression Frequency
- New To Brand Customers
- New To Brand Gateway ASIN
- Path to Conversion
- Shopper Insights Abandoners Query
- Sponsored Ads and DSP Overlap
- Tentpole Phase Overlap Query
- Time to Conversion