Break down Walmart Ads performance by page type with campaign-level data to uncover what’s driving results
Different page types in Walmart
Walmart Ads serve across a variety of page types. Understanding where your ads appear can help you fine-tune your targeting and spend.
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Search – Search results based on a customer’s query (e.g., "bed sets")
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Browse – Category or subcategory pages with algorithmically selected items (e.g., the "Monitors" category in Electronics)
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Item – Specific product detail pages
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Homepage – Walmart.com homepage
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Stock Up – Curated pages with everyday essentials
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Others – Any page not fitting the above categories, or when the system couldn’t track the page type
Understand which page types drive the best results for your Walmart Ads campaigns. The Page-Type Performance Dashboard helps you break down ad performance by page type, so you can refine your strategy and improve ROI.
How it works
The dashboard includes two main views:
1. Chart View
A dynamic chart lets you visualize your chosen metric—like Spend, CTR, or ROAS—by page type. Spot performance trends at a glance with charts, then explore the details further using tables.
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Use the dropdown to switch between metrics
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Spend is selected by default
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All page types and totals are displayed
2. Table View
A detailed table breaks down each page type’s performance by campaign.
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Includes all key metrics like impressions, clicks, CTR, conversion rate, and ROAS across different page types
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Filters available for each metric
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Rollup view shows totals by page type
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Supports all date ranges (compare mode is not available)
Exporting data
Click the Export button to download the data in CSV or Excel format. You can use this for deeper analysis or sharing with your team.