--- title: "Walmart: View performance by page type" description: Break down Walmart Ads performance by page type with campaign-level data to uncover what’s driving results. --- [Skip to content](https://help.intentwise.com/page-type-in-walmart#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) # Walmart: View performance by page type ## Break down Walmart Ads performance by page type with campaign-level data to uncover what’s driving results #### Different page types in Walmart   Walmart Ads serve across a variety of page types. Understanding where your ads appear can help you fine-tune your targeting and spend. - **Search** – Search results based on a customer’s query (e.g., "bed sets") - **Browse** – Category or subcategory pages with algorithmically selected items (e.g., the "Monitors" category in Electronics) - **Item** – Specific product detail pages - **Homepage** – Walmart.com homepage - **Stock Up** – Curated pages with everyday essentials - **Others** – Any page not fitting the above categories, or when the system couldn’t track the page type **Understand which page types drive the best results for your Walmart Ads campaigns.** The Page-Type Performance Dashboard helps you break down ad performance by page type, so you can refine your strategy and improve ROI. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-04-2025-10-48-16-2907-AM.png?width=688&height=325&name=image-png-Apr-04-2025-10-48-16-2907-AM.png) ### How it works The dashboard includes two main views: **1. Chart View** A dynamic chart lets you visualize your chosen metric—like Spend, CTR, or ROAS—by page type. Spot performance trends at a glance with charts, then explore the details further using tables. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-04-2025-10-52-12-2090-AM.png?width=688&height=328&name=image-png-Apr-04-2025-10-52-12-2090-AM.png) - Use the dropdown to switch between metrics - Spend is selected by default - All page types and totals are displayed **2. Table View** A detailed table breaks down each page type’s performance by campaign. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-04-2025-10-52-59-3517-AM.png?width=688&height=324&name=image-png-Apr-04-2025-10-52-59-3517-AM.png) - Includes all key metrics like impressions, clicks, CTR, conversion rate, and ROAS across different page types - Filters available for each metric  - Rollup view shows totals by page type - Supports all date ranges (compare mode is not available) #### Exporting data ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-04-2025-11-02-21-9074-AM.png?width=688&height=325&name=image-png-Apr-04-2025-11-02-21-9074-AM.png) Click the **Export** button to download the data in CSV or Excel format. 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