--- title: "Walmart: Placement Dashboard Explained" description: Elevate your Walmart Sponsored Products campaign performance with bid multipliers for buy-box, SIG, Stock Up, and Home page placements. --- [Skip to content](https://help.intentwise.com/placement-dashboard-explained#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) # Walmart: Placement Dashboard Explained ## Elevate your Walmart Sponsored Products campaign performance with bid multipliers for buy-box, SIG, Stock Up, and Home page placements. ### Placement Dashboard Explained The Walmart Placement Dashboard offers detailed performance metrics for each ad placement type, enabling data-driven decisions on product placements. It provides insights into various ad placements, such as Buy Box, Home Page, Search in Grid (SIG), and more, allowing for optimized advertising strategies using bid multipliers. Availability: Walmart Sponsored Product campaigns Before looking at how the Placement Dashboard works, let's look at the various ad placement types at Walmart: ### Sponsored Products Ad Placement types on Walmart - **Search in Grid (SIG):** These ads prominently appear at the top of search results and within Browse pages, ensuring maximum visibility to potential customers. - **Browse in Grid (BIG)**: These are displayed within category pages or while customers browse specific product categories, targeting them based on their browsing behavior. - **Carousel:** These ads are showcased within Walmart's carousels in search results and typically have titles like "More items to explore," "Customers also Viewed," "Customers also Considered," and "Customers also Bought." - **Item Buy-Box:** These ads are strategically positioned just below the buy-box on competing product pages, making them a prime advertising location. - **Home Page**: Home Page ads are featured within the "Featured Items" carousel on Walmart's homepage, offering a unique opportunity to reach a broad audience. - **Stock Up**: These ads are displayed to customers as they finalize their carts, promoting last-minute or lower-priced items. Automatic targeting is available for all placements, while manual targeting is limited to SIG, Buy Box, and Search and Item carousel. Explore more about Walmart's placement types [here](https://advertisinghelp.walmart.com/s/guides?article=000009366#Placement_Performance). Walmart supports placement bid multipliers for buy-box, SIG, Stock Up, and Home page. ### Walmart Placement Dashboard in Intentwise [![](https://help.intentwise.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comioddgxx02g133776933550f66e190be3e201dbb856bc3d2fimage.png)](https://downloads.intercomcdn.com/i/o/ddgxx02g/1337769335/50f66e190be3e201dbb856bc3d2f/image.png?expires=1739358900&signature=76181a80b6f3ffad71341af3d38fd515d5264489bc71e3a262c7efe96c646706&req=dSMkEc54lIJcXPMW1HO4zWFwX9F68xucx8X5gwDtStKSD%2BpiVCknRs53rxY%2F%0A4bCEAjpJj167LqB0sFw%3D%0A)   The Walmart Placement Dashboard offers detailed performance metrics for each ad placement type. To get started 1. Navigate to Walmart 2. Go to the Placement dashboard 3. Analyze performance for various placement types 4. Manage bids for placements using the bid multiplier ### Bid Multiplier [![](https://help.intentwise.com/hubfs/Knowledge%20Base%20Import/intentwise.intercom-attachments-1.comio86943166954d05b790b31116a33432fcbpreview_thumbnail.gif)](https://intentwise.intercom-attachments-1.com/i/o/869431669/54d05b790b31116a33432fcb/preview_thumbnail.gif?expires=1739358900&signature=8ccf3dbe78695798de1e2d370273fc69dd8a8a15d25bd8f6d77f87be59930521&req=fCYuEsp%2Fm4dWFb4f3HP0gHSBmtowpMat8bFITqtnUdLmjHLI%2FHd3ud0Ed1Im%0ADPD%2Fm16EBborGB2a7A%3D%3D%0A)   Bid multipliers automatically adjust a campaign's bid based on performance. For instance, with a current bid of $1, adding a 20% buy-box bid multiplier increases the bid to $1.20 for better buy-box visibility. You can also use bid multipliers to adjust placement percentages, updating bids individually or in bulk across various placement types. **Important Note**: For manual campaigns, you can set bid multipliers for Search in Grid (SIG) and buy-box placements. For auto campaigns, you can set them for buy-box, SIG, Stock Up, and Home page. 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