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Walmart: Setup Walmart Connect Ads API Access

Learn about connecting your Walmart account to Intentwise Ad Optimizer and Intentwise Analytics Cloud.

Onboarding a Walmart account to Intentwise involves two steps:

  1. Adding Intentwise as an API partner, and

  2. Connecting the account to the platform.

The full setup typically takes 2–3 working days, after which the last 60 days of data will be available.

Once completed, you can proceed with Step 3 (optional) to connect your account to the Intentwise Analytics Cloud for reporting.

Please note that only account admins can add an API partner. An API Partner with write access to your account can view and edit every campaign within that account.

1. Add Intentwise as an API partner:

  1. Go to Walmart Connect and navigate to the API Partner - Advertiser Level section on the Admin page.

  2. Click + Add Partner at the bottom of the section.

  3. In the API Partner name dropdown, scroll and select Intentwise. Once the partner is selected, select the ad accounts that you would like to provide access for in the Manage access dropdown.


  4. Granting Access - Select the level of access: Provide Edit access to Intentwise.



  5. Confirming the Integration - Click Add Partner. Intentwise can now access your advertising account via the Walmart Connect Ads APIs.

2. Connecting the account to the platform

Reach out to the Intentwise support team at help@intentwise.com and provide the following details:

  1. Your Organization Name: Your company/Agency/Brand name

     

  2. Intentwise Account Name: Name of your Intentwise account to which you want to map your Walmart Advertising account

  3. Walmart Advertiser ID (for Ads Onboarding): To find your Advertiser ID, log into Walmart Ad Center and go to the left Navigation menu > Reports > Advertiser. You can find your 6-digit Advertiser ID in the URL on this page: https://advertising.walmart.com/view/report/advertiser/[Advertiser ID]

  4. Sales Onboarding Details (for Marketplace connection): You can connect your Walmart Marketplace account and bring in sales data. 
    1. Client ID
    2. Client Secret
    3. Ship-node (for DSV Suppliers only)
Here's how you can find these details:

Walmart: Marketplace API access - 3P Sellers, Walmart: Marketplace API access - 1P Vendors

3. Connecting to Intentwise Analytics Cloud

Once the Walmart account is added, you can connect it as a data source by following these steps:

  1. Navigate to Intentwise Analytics Cloud
  2. Go to My Data Sources under My Connections
  3. Click on "+ Add Source"
  4. Select the Walmart account

This would count toward your data sources based on the number of activated accounts.