Intentwise Walmart Recommendations offer actionable insights to boost ad performance through bid optimization and keyword targeting across Sponsored Products, Sponsored Brands, and Sponsored Brand Video campaigns.
Intentwise Recommendations for Walmart provide actionable insights to improve your ad performance across bid optimization and keyword targeting. These recommendations are available for Sponsored Products, Sponsored Brands, and Sponsored Brand Video campaigns.
Where to find them
To access Walmart recommendations:
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Log into the Intentwise platform
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Navigate to the Walmart section from the dropdown
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Click on Recommendations in the left-hand menu
Types of Recommendations
1. Bid Optimization
These recommendations help you adjust keyword-level bids to improve performance. They’re grouped by ad type:
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Sponsored Brand keyword bids
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Sponsored Product keyword bids
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Sponsored Brand Video keyword bids
Each category shows the number of keyword bid changes suggested. Clicking on any of these will open the detailed list of recommendations, along with metrics to help guide your decisions.
2. Keyword Targeting
These suggestions are designed to help you discover and add high-performing keywords:
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From manual campaign search terms: Identifies converting search terms in your manual campaigns that aren’t yet added as keywords.
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From auto campaign search terms: Surfaces relevant keywords from auto-targeted campaigns.
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From Walmart campaign and organic search performance: Uses Walmart’s data to suggest keywords based on what’s driving traffic to your listings.
Applying or Dismissing Recommendations
You can choose to:
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Apply recommendations directly to your campaigns from the list
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Dismiss any suggestions that don’t align with your strategy (they’ll move to the “Dismissed” tab)
Frequently Asked Questions (FAQs)
Can I filter or sort the recommendations?
Yes, once you click into a recommendation type, you can filter and sort by metrics such as impressions, spend, conversions, etc.
Will applying recommendations update my campaigns in Walmart automatically?
Yes. Once applied, the changes are synced back to your Walmart Ads account.