Additional Features
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      View Sponsored TV Campaigns on Intentwise

      You can now view performance insights for your Sponsored TV campaigns directly within the Intentwise platform.

      What is Sponsored TV?

      Sponsored TV is Amazon’s self-service ad solution that lets you reach audiences through streaming television content. Using Amazon’s rich shopping and streaming data, Sponsored TV helps you connect with viewers on services like Freevee, Twitch, and Amazon devices. It offers broad reach, interactive ad formats (like QR codes and "Add to Cart" overlays), and provides deep campaign metrics — all without a minimum spend requirement.

      Note: Sponsored TV campaigns must be created in the Amazon Advertising console. They can’t be created or edited within Intentwise at this time.

      Sponsored TV Campaigns on Intentwise

      In this article, you’ll learn how to:

      1. View your Sponsored TV campaigns in the Campaigns dashboard

      2. Filter Sponsored TV campaigns and audiences

      3. Understand what actions you can and cannot take

      Features and Benefits

      • View Sponsored TV campaign performance alongside your other campaigns in Intentwise

      • Access key campaign metrics to gather insights

      • Filter campaigns specifically for Sponsored TV (Campaign Type: ST)

      • Filter Sponsored TV audiences by In-market category and Interest and Lifestyle

      • Update campaign-level settings like Budget, TACOS, and Auto-Apply

      Tip: Add Sponsored TV to your strategy to reach more customers at home, without a minimum spend.

      How it works

      1. Navigation: Log in to Intentwise and navigate to the Campaigns dashboard.

      2. Filter for Sponsored TV Campaigns: Use the Campaign Type filter and select ST to view only your Sponsored TV campaigns.

      3. Update Available Settings: You can adjust Budget, TACOS, and Auto-Apply settings at the campaign level by clicking the pencil icon next to the respective campaign name. Editing other fields is not supported currently.

      4. Get AI-Driven Insights with Wizi: Use Wizi, our AI assistant, to uncover optimization opportunities and campaign insights. Wizi supports Sponsored TV campaigns across the Campaign, Ad Group, Products, and Product Target dashboards.
      5. Use Sponsored TV Campaigns in Rules and Alerts: You can create rules or set up alerts that include Sponsored TV campaigns, helping you monitor and manage campaign performance automatically.

      6. View Audience Targeting: Go to the Product / Audience Targeting tab. You’ll be able to filter Sponsored TV audiences by In-market category and Interest and Lifestyle.

      7. Track Changes with Insights: Use the What Changed feature to quickly spot performance shifts in your Sponsored TV campaigns. Apply the Campaign Type filter to focus only on Sponsored TV.



      Note: Editing campaign status, bids, and targeting is not supported. Greyed-out checkboxes indicate restricted actions.

      Frequently Asked Questions (FAQs)

      What targeting filters are available for Sponsored TV?
      You can filter audiences by In-market category and Interest and Lifestyle under the Audience Targeting tab.

      Can I create or edit Sponsored TV campaigns in Intentwise?
      No, Sponsored TV campaigns are read-only in Intentwise. You cannot create new campaigns or make edits to existing ones. To make any changes, you'll need to use the Amazon console.