--- title: "Walmart: Steps for creating campaigns   " description: Read this article to learn how you can create Sponsored Products and Sponsored Brands campaigns for Walmart with Intentwise --- [Skip to content](https://help.intentwise.com/steps-for-creating-campaigns-for-walmart#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) # Walmart: Steps for creating campaigns ## Read this article to learn how you can create Sponsored Products and Sponsored Brands campaigns for Walmart with Intentwise Intentwise enables you to create new campaigns in bulk for all available placements, including sponsored brand videos in Walmart. This article will teach you how to create these campaigns.  With Intentwise, you can create Walmart campaigns in bulk.           [![](https://help.intentwise.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio567340900433a393ef80cc38e2c813f962022-08-22_13-17-25.gif)](https://downloads.intercomcdn.com/i/o/567340900/433a393ef80cc38e2c813f96/2022-08-22_13-17-25.gif?expires=1739358900&signature=8ffe60d8b751a0d6243e219617ef1fa7aac73606be25fb062c298b82a6e75960&req=cSYgFc1%2BlIFfFb4f3HP0gPaKSsHfsr9hXgzWh5t4VR7efB3sHGFisE01JxaO%0AVVu8MwawmVP7ZyktNA%3D%3D%0A) ### Steps for creating campaigns 1. Go to the **Walmart Campaign tab** and click on **"Add Campaign"** ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-11-05-27-2100-AM.png?width=1906&height=817&name=image-png-Apr-09-2026-11-05-27-2100-AM.png) 2. Input Products by adding products or choosing from **Existing Product(s)**. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-11-07-48-0987-AM.png?width=1913&height=824&name=image-png-Apr-09-2026-11-07-48-0987-AM.png) 3. Campaign Structure options: 1. Select one or more **Campaign Types:** Sponsored Products - Keyword Targeting, Sponsored Products - Auto Targeting, Sponsored Brand - Keyword Targeting, and Sponsored Brand - Video - Keyword Target. 2. Select **Adgroup Structure** preferences. 3. Select **Categories (competitor, brand, or non brand), Budgets & Targets** preferences, along with bidding strategy for sponsored products. Daily Budget minimums for 1P Sellers are $50 and $10 for 3P Sellers. Minimum Total Budget for 1P Sellers is $100, and $50 for 3P Sellers. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-11-14-03-2613-AM.png?width=1723&height=741&name=image-png-Apr-09-2026-11-14-03-2613-AM.png) 4. Optional: If the Search Brand Keyword Targeting type is selected, you will see the **"Add SB Profile"** tab. Add your **product(s)**, **Profile, Brand Name, Headline Text,** and **Store Page URL**, and upload your **Logo.** Note that this option is only available if you add at least 3 products in the first step**.** ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Feb-12-2026-11-28-11-3172-AM.png?width=670&height=316&name=image-png-Feb-12-2026-11-28-11-3172-AM.png) Optional: If the Search Brand Video campaign type is selected, you will see the **"Sponsored Brand Video"** tab. Add your **product(s), Profile, Media Name, Media File**, and **Caption File**. Note that this option is only available if you add at least 1 product in the first step**.** ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Feb-12-2026-11-28-42-1684-AM.png?width=670&height=317&name=image-png-Feb-12-2026-11-28-42-1684-AM.png) 5. Add Target options: 1. Enter your **brand keywords,** **non-brand keywords**, and **competitor keywords.** Modify your **match types** and **bids**.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-21-2025-12-44-50-0029-PM.png?width=670&height=188&name=image-png-Nov-21-2025-12-44-50-0029-PM.png) 2. Add your **Sponsored Products auto-targeting bids**. You can also click the checkbox to add **Walmart Suggested Keywords**. You can also select [expanded targeting for auto campaigns](https://help.intentwise.com/walmart-expanded-targeting-auto-targeting-campaigns?hsLang=en).![](https://help.intentwise.com/hs-fs/hubfs/image-png-Nov-21-2025-12-46-04-1525-PM.png?width=670&height=162&name=image-png-Nov-21-2025-12-46-04-1525-PM.png) 6. Click on Launch Campaign(s). ### **Frequently Asked Questions** #### Can I create single SKU campaigns? Yes! When on the campaign structure tab, select **'single product in each campaign'** #### Can I create Sponsored Brands campaigns? Yes, you can do this on the sponsored brand pages with the option to create assets for these placements as well. #### What is dynamic bidding in Walmart and how can it be implemented using Intentwise? Dynamic bidding is a Walmart feature that automatically adjusts your cost-per-click (CPC) bids in real time based on the likelihood of a customer purchasing your product. Bids can fluctuate up to +100% or -50% to optimize your campaign’s performance.   **To implement dynamic bidding for existing campaigns using Intentwise:** **1. Navigate to Campaigns**: Go to the Campaigns dashboard ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-10-55-48-3341-AM.png?width=670&height=288&name=image-png-Apr-09-2026-10-55-48-3341-AM.png) **2. Access campaign settings**: Choose a **campaign** and select the **pencil/edit icon** to edit the settings. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-10-56-19-3882-AM.png?width=670&height=288&name=image-png-Apr-09-2026-10-56-19-3882-AM.png) **3. Select bidding strategy**: Choose the **dynamic bidding** option. ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Apr-09-2026-10-58-33-0057-AM.png?width=1907&height=821&name=undefined-Apr-09-2026-10-58-33-0057-AM.png)**4. Save changes**: Apply and **save** your adjustments. **To select a bidding strategy for new campaigns using Intentwise:** You can also choose between dynamic bidding and fixed bidding for sponsored products campaigns while creating campaigns.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-09-2026-11-00-18-4899-AM.png?width=1901&height=812&name=image-png-Apr-09-2026-11-00-18-4899-AM.png)Dynamic bidding lets Walmart automatically adjust your bids in real time, increasing them by up to 100% or lowering them by up to 50% based on the likelihood of a purchase, without going below the minimum allowed for that campaign type. Fixed bidding keeps your bids exactly at the values you set, with no automated adjustments. For more information, check Walmart’s [Help Guide](https://advertisinghelp.walmart.com/s/guides?channel=Sponsored&article=000011286) or contact our support team. - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.