Walmart: Steps for creating campaigns

Read this article to learn how you can create Sponsored Products and Sponsored Brands campaigns for Walmart with Intentwise

Intentwise enables you to create new campaigns in bulk for all available placements, including sponsored brand videos. This article will teach you how to create these campaigns.

With Intentwise Walmart, you can create campaigns in bulk.

1. Go to the Walmart Campaign tab and click on "Add Campaign"

   

2. Input Products by adding the Item Number or Choose From Existing Product(s).

   

3. Campaign Structure options:

   1. Select one or more Campaign Types; Sponsored Products - Keyword Targeting, Sponsored Products - Auto Targeting and Search Brand Amplifier - Keyword Target

   2. Select Adgroup Structure preferences.

   3. Select Categories, Budgets & Targets preferences. Daily Budget minimums for 1P Sellers are $50 and $10 for 3P Sellers. Minimum Total Budget for 1P Sellers are $100 and $50 for 3P Sellers.

      

4. *If the Search Brand Amplifier campaign type is selected, you will see the "Add SBA Profile" tab. Add your product(s), Profile, Brand Name, Headline Text, and Store Page URL, and upload your Logo.

   

5. *If the Search Brand Video campaign type is selected, you will see the "Sponsored Brand Video" tab. Add your product(s), Profile, Media Name, Media File, and Caption File.

   

6. Ad Target options:

   1. Enter your brand keywords and non-brand keywords, and modify your match types and bids.

      

   2. Add your Sponsored Products auto-targeting bids. You can also click the checkbox to add Walmart Suggested Keywords.

      

7. Click on Launch Campaign(s).

Frequently Asked Questions

Can I create single SKU campaigns?

Yes! When on the campaign structure tab, select 'single product in each campaign'

Can I create Sponsored Brands campaigns?

Yes, you can do this on the sponsored brand pages with the option to create assets for these placements as well.

What is dynamic bidding in Walmart and how can it be implemented using Intentwise?

Dynamic bidding is a Walmart feature that automatically adjusts your cost-per-click (CPC) bids in real time based on the likelihood of a customer purchasing your product. Bids can fluctuate up to +100% or -50% to optimize your campaign’s performance. To implement dynamic bidding using Intentwise:

1. Navigate to Campaigns: Go to the Campaigns dashboard
2. Access campaign settings: Choose a campaign and select the pencil icon to edit the settings.

5. Navigate to Campaigns: Go to the Campaigns dashboard

 

6. Access campaign settings: Choose a campaign and select the pencil icon to edit the settings.

 

7. Select bidding strategy: Choose the dynamic bidding option.

 

8. Save changes: Apply and save your adjustments.

 

For more information, check Walmart’s Help Guide or contact our support team.