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      Walmart: Steps for creating campaigns

      Read this article to learn how you can create Sponsored Products and Sponsored Brands campaigns for Walmart with Intentwise

      Intentwise enables you to create new campaigns in bulk for all available placements, including sponsored brand videos. This article will teach you how to create these campaigns. 

      With Intentwise Walmart, you can create campaigns in bulk.

      Steps for creating campaigns

      1. Go to the Walmart Campaign tab and click on "Add Campaign"

      2. Input Products by adding products or choosing from Existing Product(s).

      3. Campaign Structure options:

        1. Select one or more Campaign Types: Sponsored Products - Keyword Targeting, Sponsored Products - Auto Targeting, Sponsored Brand - Keyword Targeting, and Sponsored Brand - Video - Keyword Target.

        2. Select Adgroup Structure preferences.

        3. Select Categories (competitor, brand, or non brand), Budgets & Targets preferences, along with bidding strategy for sponsored products. Daily Budget minimums for 1P Sellers are $50 and $10 for 3P Sellers. Minimum Total Budget for 1P Sellers is $100, and $50 for 3P Sellers.

      4. Optional: If the Search Brand Keyword Targeting type is selected, you will see the "Add SB Profile" tab. Add your product(s), Profile, Brand Name, Headline Text, and Store Page URL, and upload your Logo. Note that this option is only available if you add at least 3 products in the first step.

      5. Optional: If the Search Brand Video campaign type is selected, you will see the "Sponsored Brand Video" tab. Add your product(s), Profile, Media Name, Media File, and Caption File.

      6. Add Target options:

        1. Enter your brand keywords, non-brand keywords, and competitor keywords. Modify your match types and bids.

        2. Add your Sponsored Products auto-targeting bids. You can also click the checkbox to add Walmart Suggested Keywords. You can also select expanded targeting for auto campaigns.

      7. Click on Launch Campaign(s).

      Frequently Asked Questions

      Can I create single SKU campaigns?

      Yes! When on the campaign structure tab, select 'single product in each campaign'

      Can I create Sponsored Brands campaigns?

      Yes, you can do this on the sponsored brand pages with the option to create assets for these placements as well.

      What is dynamic bidding in Walmart and how can it be implemented using Intentwise?

      Dynamic bidding is a Walmart feature that automatically adjusts your cost-per-click (CPC) bids in real time based on the likelihood of a customer purchasing your product. Bids can fluctuate up to +100% or -50% to optimize your campaign’s performance.  

      To implement dynamic bidding for existing campaigns using Intentwise:

      1. Navigate to Campaigns: Go to the Campaigns dashboard

      2. Access campaign settings: Choose a campaign and select the pencil/edit icon to edit the settings.

      3. Select bidding strategy: Choose the dynamic bidding option.

      4. Save changes: Apply and save your adjustments.

      To select a bidding strategy for new campaigns using Intentwise:

      You can also choose between dynamic bidding and fixed bidding for sponsored products campaigns while creating campaigns.

      Dynamic bidding lets Walmart automatically adjust your bids in real time, increasing them by up to 100% or lowering them by up to 50% based on the likelihood of a purchase, without going below the minimum allowed for that campaign type. Fixed bidding keeps your bids exactly at the values you set, with no automated adjustments.

      For more information, check Walmart’s Help Guide or contact our support team.