--- title: "Instacart: How to manage bids for Ad Groups   " description: Read this article and follow the step-by-step instructions on how you can manage bids for your Ad Groups within Intentwise. --- [Skip to content](https://help.intentwise.com/steps-for-managing-bids-for-ad-groups#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) # Instacart: How to manage bids for Ad Groups ## Read this article and follow the step-by-step instructions on how you can manage bids for your Ad Groups within Intentwise. The Intentwise platform makes managing bids for your ad groups simple. Within Instacart, you can use this optimization lever to help improve overall performance.               ### Steps for managing bids for Ad Groups 1. **Ad Group Tab:** Go to the **Ad Group** tab in the left navigation menu under the Instacart dashboard.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-37-10-8549-PM.png?width=3337&height=2081&name=image-png-Jun-30-2026-04-37-10-8549-PM.png) 2. **Select Ad Groups: -** Select the Ad Groups for which you want to change the bids.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-35-23-9433-PM.png?width=670&height=416&name=image-png-Jun-30-2026-04-35-23-9433-PM.png) ### **You can change the bids in three ways** #### **Apply Recommendation Bids** These are bid recommendations suggested by the platform based on your goals. Click on ***Apply Recommendation Bid**.* In the dialogue box that appears, click on ***Apply***.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-44-25-0109-PM.png?width=3336&height=2070&name=image-png-Jun-30-2026-04-44-25-0109-PM.png) ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-44-52-7040-PM.png?width=3332&height=2080&name=image-png-Jun-30-2026-04-44-52-7040-PM.png) #### **Edit Bulk Bids** Use **'Edit Bids'** to set custom bids in bulk. Set a new bid, increase bids, or decrease bids. After setting the bid, **'Preview'** and **'Apply'**.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-45-37-3023-PM.png?width=3352&height=2078&name=image-png-Jun-30-2026-04-45-37-3023-PM.png) ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-46-41-1439-PM.png?width=3344&height=2084&name=image-png-Jun-30-2026-04-46-41-1439-PM.png) #### **Default Bids** Click on the box, enter the new bid, hit enter, and confirm. ​![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-30-2026-04-47-41-1689-PM.png?width=3330&height=2084&name=image-png-Jun-30-2026-04-47-41-1689-PM.png) - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.