TikTok as a Data Source in Intentwise Analytics Cloud (IAC)

Learn how to connect your TikTok accounts as a data source within Intentwise Analytics Cloud (IAC)

Connect your TikTok accounts to Intentwise Analytics Cloud to access ad performance and audience insights.

Getting Access to TikTok as a Data Source

Currently, connecting TikTok as a data source in IAC is a manual process. Follow these steps to get started:

1. Request Access

   • Send an email to help@intentwise.com requesting TikTok account integration.

   • Include your Account Name and Account ID in the email for faster processing.

2. Provide Access via Link

   • Once your request is received, the Intentwise team will generate a unique access link.

   • Follow the instructions in the email to complete the authorization process.

3. Data Availability

   • Data should start flowing into your IAC dashboards within 24-48 hours after access is granted.

   • Reach out to the support team if you experience delays.

How to access TikTok data on Intentwise

To view your TikTok data within Intentwise, follow these steps:

1. Go to Intentwise Analytics Cloud from the left navigation menu

2. Navigate to Insights > Retail Analytics

3. Click on the Add Dashboards button

4. Enable the TikTok Overview dashboard

5. Assign users and click Save

6. Go to the dashboard and click on View dashboard
7. Access the dashboard

Key Use Cases

• Cross-Platform Attribution: Measure the impact of TikTok alongside Amazon, Walmart, and other channels.

• Audience Insights: Use TikTok engagement data to refine your broader media strategies.

• Ad Performance Analysis: Optimize your creative and bidding strategies based on TikTok ad data.