---
title: TikTok Ads as a Data Source in Intentwise Analytics Cloud (IAC)
description: Learn how to connect your TikTok Ads accounts as a data source in Intentwise Analytics Cloud to analyze and report on performance.
---

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# TikTok Ads as a Data Source in Intentwise Analytics Cloud (IAC)

## Learn how to connect your TikTok Ads accounts as a data source in Intentwise Analytics Cloud to analyze and report on performance.

Connect your TikTok accounts to Intentwise Analytics Cloud to access ad performance and audience insights. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-06-41-16-4156-AM.png?width=670&height=416&name=image-png-Jun-26-2026-06-41-16-4156-AM.png)

### **Steps to connect TikTok Ads accounts:**

1. Navigate to **Global Settings → Account Management → Accounts → Add Accounts → TikTok Ads → Next.**  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-19-59-3310-PM.png?width=624&height=304&name=undefined-Oct-16-2026-03-19-59-3310-PM.png)
2. Click on **Authorize Access**. You will be redirected to TikTok in the same tab. Log in with the TikTok Business Center account that has access to the advertiser(s) you want to connect. Approve the requested access to provide us the consent.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-19-52-8005-PM.png?width=624&height=304&name=undefined-Oct-16-2026-03-19-52-8005-PM.png)

**Note:** Access is granted once per Intentwise organization, not per advertiser. A single authorization brings in every advertiser your TikTok user has access to.

1. You will see the list of TikTok advertisers under the **TIKTOK ADVERTISER** column. All advertisers are selected by default. Select the checkbox next to each advertiser you want to connect. In the **INTENTWISE ACCOUNT** field, search for and select the matching Intentwise account.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-20-02-6379-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-20-02-6379-PM.png)  
   If there is no relevant Intentwise account, type the new account name in the field and click on **Create New**.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-20-13-2718-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-20-13-2718-PM.png)  
   The advertiser mapped to a new account will be marked **(New)**, so you can tell it apart from advertisers mapped to existing accounts.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-20-17-6841-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-20-17-6841-PM.png)  
   Repeat the mapping for each selected advertiser, then click on **Submit**.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-20-18-1484-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-20-18-1484-PM.png)
2. Once your advertiser(s) are linked, you will see the success message “*X Account(s) has been successfully added*”.  
   ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-20-07-8164-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-20-07-8164-PM.png)
3. Click on **Done** to return to Account Management. The Accounts tab reloads, and any new Intentwise accounts you created will appear in the list.

**Note:** It can take up to 24 hours for the data to flow in.

### **How to access TikTok Ads data on Intentwise**

To view your TikTok data within Intentwise, follow these steps:

1. Navigate to **Intelligence \> Commerce Insights \> Retail Analytics![](https://help.intentwise.com/hubfs/undefined-Jun-26-2026-06-47-35-0214-AM.png)**
2. Click on the **Add Dashboards** button![](https://help.intentwise.com/hubfs/image-png-Jun-26-2026-07-46-05-0367-AM.png)
3. Enable the **TikTok Ads** dashboard![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-06-49-36-2051-AM.png?width=670&height=415&name=image-png-Jun-26-2026-06-49-36-2051-AM.png)
4. Assign users and click **Save![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-07-27-45-2412-AM.png?width=670&height=417&name=image-png-Jun-26-2026-07-27-45-2412-AM.png)**
5. Go to the dashboard and click on **View dashboard![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-07-31-35-5275-AM.png?width=670&height=416&name=image-png-Jun-26-2026-07-31-35-5275-AM.png)**
6. Access the dashboard![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-07-33-07-3386-AM.png?width=670&height=415&name=image-png-Jun-26-2026-07-33-07-3386-AM.png)

### **Key Use Cases**

**Cross-Platform Attribution:** Measure the impact of TikTok alongside Amazon, Walmart, and other channels.

**Audience Insights:** Use TikTok engagement data to refine your broader media strategies.

**Ad Performance Analysis:** Optimize your creative and bidding strategies based on TikTok ad data.

### **Frequently Asked Questions (FAQs)**

#### **Do you support TikTok Shop or only TikTok as a social platform?**

Currently, Intentwise reports on **TikTok advertising data** only. However, we plan to expand support to include **TikTok Shop and affiliate commission data**. This expansion is expected by the **end of Q4 2025**.

#### **What happens if only some of my advertisers are linked?**

TikTok returns a result for each advertiser, so a submission can partly succeed. In that case, Step 3 shows “N of M account(s) linked successfully”, or “Failed to link M account(s)” if none were linked.

The advertisers that could not be linked are listed under **TIKTOK ADVERTISER**, with the reason from TikTok under **REASON**. If TikTok doesn’t share a reason, you will see “Unable to link this advertiser”.

![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-27-05-3286-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-27-05-3286-PM.png)

The advertisers that were linked are connected and will start syncing. To retry a failed advertiser, click on **Add Accounts** again and repeat the steps for that advertiser.

#### **Why was the mapping step skipped?**

If all the TikTok Ads advertisers available to your organization are already connected to Intentwise accounts, Intentwise skips Step 2 and takes you directly to Step 3 with the message below. Click on **Done** to close the window.

![](https://help.intentwise.com/hs-fs/hubfs/undefined-Oct-16-2026-03-27-04-7804-PM.png?width=670&height=326&name=undefined-Oct-16-2026-03-27-04-7804-PM.png)

#### **Why can’t I find an Intentwise account in the dropdown?**

You might not see an account for one of these reasons:

1. The account is already selected for another advertiser. Each Intentwise account can be mapped to only one advertiser.
2. The account is inactive, or it already has an active TikTok Ads subscription.
3. The account list is still loading. It loads separately from the advertisers, so the dropdown may briefly show fewer options.

#### **What if I denied the TikTok consent request?**

Intentwise will show “TikTok Ads consent request denied. Please try again!!!” and keep you on Step 1. Click on **Authorize Access** again and approve the requested access.

#### **Do I need to authorize each TikTok advertiser separately?**

No. Access is granted once per Intentwise organization, and a single authorization brings in every advertiser your TikTok user has access to.

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