--- title: Time to Conversion description: Learn more about the Time to Conversion instructional query and how to leverage it through Intentwise Explore (AMC). --- [Skip to content](https://help.intentwise.com/time-to-conversion#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en) 3. [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) # Time to Conversion ## Learn more about the Time to Conversion instructional query and how to leverage it through Intentwise Explore (AMC). ### Time to Conversion The **Time to Conversion dashboard** helps you analyze how long it takes customers to complete a purchase after their first interaction. This view is essential for understanding customer journey velocity and optimizing campaigns for faster conversions.    #### Dashboard Overview ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-01-09-59-4641-PM.png?width=670&height=191&name=image-png-Sep-17-2025-01-09-59-4641-PM.png) #### Key Metrics - **Purchased Users**: Total number of unique customers who made a purchase. - **% Conversions Within 1 Hr**: Share of purchases completed within 1 hour of first interaction. - **% Conversions Within 1 Day**: Share of purchases completed within 24 hours. - **% Conversions Within 7 Days**: Share of purchases completed within 7 days. - **% Conversions 7+ Days**: Purchases that took more than a week after the first interaction. #### Time to Conversion Analysis A breakdown of sales, purchases, and users by different time brackets (e.g., \<1 min, 1–10 min, 10–30 min, etc.). ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-01-10-29-5840-PM.png?width=670&height=257&name=image-png-Sep-17-2025-01-10-29-5840-PM.png) Use this to identify **how quickly customers are converting** and which time windows capture the bulk of your sales. #### Time to Conversion by Campaign ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-17-2025-01-10-54-3152-PM.png?width=670&height=273&name=image-png-Sep-17-2025-01-10-54-3152-PM.png) Campaign-level granularity that shows when purchases occurred across time brackets. This helps you compare campaign efficiency — for instance, whether Sponsored Products convert faster than Sponsored Brands or DSP. ### How it works 1. Navigate to **Intentwise Explore![](https://help.intentwise.com/hubfs/image-png-Jun-26-2026-10-46-26-8568-AM.png)** 2. Go to **Queries \> Query Library![](https://help.intentwise.com/hubfs/image-png-Jun-26-2026-10-47-13-8319-AM.png)** 3. Search for and add **"Time to Conversion"** to your saved queries![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-38-03-7852-AM.png?width=670&height=418&name=image-png-Jun-26-2026-11-38-03-7852-AM.png) 4. Fill in the required parameters and run the query *(see [this article](https://help.intentwise.com/amc-queries-explained?hsLang=en) for detailed settings)![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-38-27-2734-AM.png?width=670&height=418&name=image-png-Jun-26-2026-11-38-27-2734-AM.png)* 5. Once executed, access the results under the **Insights** section for detailed metrics and visualizations.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-11-37-17-2533-AM.png?width=670&height=419&name=image-png-Jun-26-2026-11-37-17-2533-AM.png) For more information, refer to our [data model](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/amazon-marketing-cloud#iq-time-to-conversion). #### Use Cases - **Retargeting Strategy**: If most conversions occur within 24 hours, set **shorter retargeting windows** to maximize efficiency. - **Awareness vs. Performance Campaigns**: Understand if awareness campaigns (e.g., DSP) take longer to convert compared to direct-response campaigns (e.g., Sponsored Products). - **Budget Allocation**: Identify campaigns that deliver **fast conversions** and prioritize spend on them for quicker revenue impact. - **Customer Journey Benchmarking**: Compare conversion velocity across product lines, sub-brands, or audience cohorts. #### Recommendations - **Prioritize high-velocity campaigns**: Invest more in campaigns that drive conversions within 1 hour or 1 day. - **Optimize creatives for speed**: If Sponsored Products convert quickly, ensure your top-performing ASINs are consistently featured. - **Plan for long-tail conversions**: Campaigns with 7+ day conversions may still be valuable for higher-ticket items — track ROAS before cutting spend. - **Align retargeting with journey windows**: Match DSP or Sponsored Display lookback windows to the observed conversion timeframes. ### Insights Dashboard Metrics Glossary - **Percentage Conversions in Bucket =** (users that purchased whose time to conversion falls in the bucket / users that purchased) × 100 ### Frequently Asked Questions (FAQs) #### What are instructional queries? Amazon Marketing Cloud's (AMC) instructional queries provide pre-written SQL code that AMC users can use as is or modify for common measurement and analytics tasks. - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.