Using AND / OR Logic and Multiple Timeframes in Automated Rules

Automated Rules now support advanced logical conditions, allowing you to combine multiple metrics and timeframes using AND or OR logic. This helps ensure your rules trigger only when performance patterns are consistent and meaningful.

Why does this matter?

Previously, Automated Rules could evaluate conditions only within a single lookback period and relied on simple threshold checks. This often caused:

• Rules triggering on short-term volatility
• The need to create multiple rules for the same intent
• Limited visibility into why a rule was executed

With advanced logic support, you can now validate performance across multiple timeframes and control exactly when a rule should run.

What’s new?

AND / OR Logic

• Choose AND or OR logic when building rule conditions
• All conditions in a rule follow the same logical operator
• Ensures clearer, more predictable execution behavior
  
  

Multiple Timeframes per Rule

• Select different lookback periods per condition
• Supported ranges include:
  
  • Last 7 days

• • Last 14 days

• • Last 30 days
  
  

Where to find this?

• Navigate to Automated Rules → Create Rule or Edit Rule.
• The updated logic builder is available within the Criteria section.
  
  

How to build a rule with advanced logic?

Step 1: Add your conditions

Each condition row includes:

• Metric (e.g., ACOS, Clicks, Spend)
• Operator (>, <, ≥, etc.)
• Value
• Lookback timeframe

Step 2: Choose your logic operator

• Select AND or OR between conditions
• This defines how all conditions are evaluated together

Step 3: Review the expression preview

As you add conditions, Intentwise displays a live preview, such as:

If (ACOS > 30% in last 7 days AND ACOS > 25% in last 30 days), then Reduce Bids by 10%.

Step 4: Preview and save

• Review the summary card before saving
• Confirm that the logic matches your intent

Things to keep in mind

• A rule can use only one logical operator (AND or OR)
• Each criterion can have its own timeframe
• Expression preview reflects the exact logic used during execution

Examples:

1. Reduce bids only when inefficiency is consistent

Rule logic

• ACOS > 30% (Last 7 days)
• AND ACOS > 25% (Last 30 days)

Action

• Reduce bids by 10%

2. Pause targets based on early inefficiency signals

Rule logic

• Clicks ≥ 10
• OR Spend ≥ $20

Action

• Pause target

Summary

Advanced logic in Automated Rules lets you:

• Combine multiple metrics intelligently
• Validate performance across different timeframes
• Reduce noise and false triggers
• Build fewer, more reliable rules