Learn how to connect your AMC data to Looker Studio using Intentwise’s pre-built templates. This article walks you through setup, navigation, and use cases for fast insights.
Intentwise offers pre-built Looker Studio templates that allow you to quickly visualize Amazon Marketing Cloud (AMC) data, no need to build dashboards from scratch.
How It Works
These templates are designed to work out of the box once your AMC instance is connected to Intentwise and permissions are granted. You can:
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Access dashboards via Looker Studio
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Filter and analyze AMC data in a visual format
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Customize or clone the templates as needed
Navigation & Steps to Use Templates
- For the setup, log into Intentwise Analytics Cloud and ensure the Looker Studio tab is enabled. Learn more: Connect Looker Studio to Intentwise Analytics
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In the Intentwise Explore (AMC) platform, go to Dashboard Templates
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Select the template you’d like to explore (e.g., Path to Conversion) and click on Use Template
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Click Looker Studio as the visualization tool
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You’ll be redirected to Looker Studio where the dashboard will load using your connected AMC data
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Use filters, dropdowns, and charts to explore your insights
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Optional: Clone the template into your Looker Studio workspace to customize it
Dashboard Templates
Intentwise provides 10+ pre-built Looker Studio templates designed to help you extract meaningful insights from Amazon Marketing Cloud data. Here's a quick overview of each template:
1. Path to Conversion: Visualize the most common conversion paths your customers take after ad exposure. Helps you identify key touchpoints that lead to purchases.
2. New-to-Brand Customers: Measure the effectiveness of your campaigns in acquiring new-to-brand (NTB) customers. Understand how many of your buyers are first-time customers.
3. ASIN Purchase Overlap Upsell: Identify which ASINs are frequently purchased together. Use this insight to drive upsell or cross-sell strategies via remarketing campaigns.
4. DSP Campaign Performance by Geo: Analyze campaign performance broken down by country, state, DMA, or ZIP. Uncover top-performing regions and tailor your geo-targeting strategies.
5. NTB Gateway ASINs: Evaluate which promoted ASINs are most successful in bringing in new-to-brand customers. Useful for prioritizing hero products.
6. Sponsored Ads – DSP Overlap: Understand how campaign performance changes when users are exposed to both Sponsored Ads and DSP campaigns. Analyze 2-way to 4-way overlap impacts.
7. Time to Conversion: Discover how long it takes shoppers to convert after their last ad exposure. Great for optimizing conversion windows and remarketing timing.
8. NTB Purchases: Break down ad-attributed purchases into NTB and repeat. Track how much of your sales are from new customers to assess brand growth.
9. DSP Reach & Impressions Frequency: Understand how often DSP ads are served to the same users. Optimize for effective frequency without oversaturation.
10. Custom Attribution – First Touch: Assign full credit to the first ad interaction. Pinpoint which ads are best at initiating the customer journey.
11. Ad Attributed Brand Searches: Track the number of branded searches driven by DSP campaigns. Understand how ads influence search interest for your brand.
12. Customer Lifetime Value (CLTV): Estimate the total value a customer brings over time by comparing revenue generated vs. acquisition and retention costs.
Key Use Cases
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Team enablement: Share interactive reports with internal or client teams without needing SQL access.
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Performance storytelling: Use data visualizations to highlight AMC insights in business reviews.
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Customization: Clone and modify templates for specific reporting needs.
Frequently Asked Questions (FAQs)
Do I need a Looker Studio account?
Yes, you’ll need a Google account to access Looker Studio dashboards.
Can I edit or clone the templates?
Absolutely. You can make a copy and customize it as per your reporting needs.
What permissions are required?
Make sure your AMC instance is connected and shared with Intentwise’s Looker connector.
Can I add more templates?
Yes, new templates are continuously being added. You can also build your own and connect via Intentwise's Looker integration.