Read this article to know the video specifications (creative and technical) as well as best practices for your Walmart Sponsored videos.
Sponsored Videos on Walmart
Sponsored Videos make it easier for customers to discover your products and reinforce their purchase intent by featuring product videos in relevant Walmart search results. These ads appear within Sponsored Search, seamlessly integrating into Search In-grid results.
Preparing Your Sponsored Video Ad
To ensure a smooth review process, your video must meet the following technical and creative requirements:
Creative Specifications
- Must be tied to the promoted item
- Length: 5 to 30 seconds
- Closed captions required for videos with spoken word
Technical Specifications
- Aspect ratio: 16:9
- Resolution: 1920 x 1080px to 3840 x 2160px
- File size: Up to 500 MB
- Format: .MP4 or .MOV
Best Practices for Sponsored Videos
Optimizing your Sponsored Video campaign can help maximize performance. Here are some key recommendations:
- Set a minimum keyword bid of $1.30 during the beta phase.
- Leverage Snapshot v2 reports to refine and improve your campaigns.
- Use highly relevant keywords to increase visibility.
- Focus on promoting top-converting, best-selling, high-priority, or seasonally relevant products.
- Ensure item pages are up-to-date to provide a seamless shopping experience.
- Test different product variations to see which resonates most with customers.
Campaign Setup Guidelines
- Each campaign can have only one Sponsored Videos profile.
- A Sponsored Videos campaign supports just one ad group.
- You can add between 1 to 10 items per ad group. Adding multiple relevant items is recommended when possible.
Creative Best Practices
- Capture attention quickly – Showcase the product within the first three seconds and communicate the core message within the first five.
- Prioritize visuals over narration – Since videos play on mute by default, highlight the product in action. Use simple headlines and captions to reinforce key points and meet Web Content Accessibility Guidelines (WCAG).
- Optimize for mobile – Ensure the product is clearly visible and that text is easy to read on a smartphone screen.
- Leave a lasting impression – End with your product or supplier brand logo. Since videos loop automatically, this ensures brand recall.
- Align with campaign objectives – Tailor the video’s content to match your goals and desired outcomes.
- Engage your audience – Keep the focus on the product while telling a compelling story.
By following these guidelines, you can create Sponsored Videos that drive visibility, engagement, and conversions on Walmart.