---
title: How to Set Up White Label
description: Set up domain settings, logos, and email authentication to deliver a consistent, white-labeled brand experience for your clients.
---

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# How to Set Up White Label

## Set up domain settings, logos, and email authentication to deliver a consistent, white-labeled brand experience for your clients.

### **White Label Settings**

White Label Settings let you personalize the appearance of your dashboards, ensuring a seamless branded experience for your clients. You can configure domain settings, add your company name and support email, authenticate your domain, and upload logos. This article walks you through the setup process step by step. To get started, here’s an overview of the key settings you’ll be working with:

1. Domain Settings: Add your company name, URL, logo, and more.
2. Dashboard Settings: Manage your dashboard appearance.

### **Domain Settings**

![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-10-2026-01-43-41-8112-PM.png?width=670&height=382&name=image-png-Sep-10-2026-01-43-41-8112-PM.png)

#### **Add domain settings**

1. Company name: Add your company name
2. Support email: Add your support email and complete the authentication via email.
   
   ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-10-2026-01-44-34-9645-PM.png?width=670&height=382&name=image-png-Sep-10-2026-01-44-34-9645-PM.png)
3. You'll receive an email from Amazon with authentication instructions. Follow the steps in the email to verify your support email address:
   
   ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Apr-02-2025-09-53-11-3937-AM.png?width=670&height=382&name=image-png-Apr-02-2025-09-53-11-3937-AM.png)
4. Domain: Add the URL (and verify)

     1. Add a CNAME record to your website DNS settings. Point the CNAME to “platform-wl.intentwise.com”. Set the subdomain to anything you prefer, for example, analytics.yourdomain.com
     2. Disable Proxy Status, then save the record.
5. Logo and favicon: Add your brand logo and favicon
6. Delete White Label Settings: Clear or delete the white label configuration

### **Dashboard Settings**

![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-10-2026-01-45-33-6786-PM.png?width=670&height=383&name=image-png-Sep-10-2026-01-45-33-6786-PM.png)

Next, manage your dashboards as specified here: [Managing White-Labeled Dashboards: Retail & AMC Analytics](https://help.intentwise.com/white-labeling-managing-insights?hsLang=en).

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