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AI Gateway Actions (Beta): Make Changes From Your AI Assistant

Make Sponsored Ads and DSP changes from your AI assistant, with a preview before anything changes.

Beta: AI Gateway actions for Sponsored Ads are in beta and available to Super Admin users in organizations enrolled in the beta. Features and limits may change. Please share feedback with aigateway@intentwise.com.

What are AI Gateway actions?

Along with answering questions about your data, Intentwise AI Gateway can make changes to your advertising accounts directly from your AI assistant (Claude, ChatGPT, or Microsoft Copilot). You describe the change in plain English, review exactly what will change, and confirm before anything is applied.

If you haven't connected AI Gateway yet, start with Getting Started With Intentwise AI Gateway.

Who can use actions

  • Sponsored Ads actions (beta): Admin users in organizations enrolled in the beta.
  • Amazon DSP actions: all AI Gateway users with access to the DSP advertiser.

Actions only apply to the organizations and accounts your Intentwise user can access.

Sponsored Ads actions

Keywords

  • Change keyword bids
  • Change keyword status (enable, pause, archive)
  • Add or remove keywords
  • Add or remove negative keywords

Campaigns

  • Update campaign budgets
  • Update bidding strategy placement adjustments, including Top of Search, Rest of Search, Product Pages, and Amazon Business
  • Create campaigns, ad groups, and targets for:
    • Sponsored Products
    • Sponsored Brands 
    • Sponsored Display 
  • Add creatives
  • Add products (ads) to ad groups

Amazon DSP actions

  • Discover audiences and targets
  • Create orders (campaigns), line items, and targets
  • Associate creatives with line items
  • Create conversion-tracking products

Campaigns can be created in a paused state so you can review them in Amazon or Intentwise before launch.

How it works: preview, then confirm

  1. Ask for the change. For example: "Lower bids by 15% on keywords with ACOS above 60% in the last 30 days."
  2. Review the preview. The assistant shows a plan of every change it will make, such as each keyword with its current and new bid. Nothing is changed yet.
  3. Confirm. Reply to approve the plan, or ask for adjustments. Changes are applied only after you confirm.
  4. Check the result. The assistant reports what succeeded and anything that failed.

Example prompts

  • "Pause keywords that spent more than $100 with zero orders in the last 30 days."
  • "Add these search terms as negative exact keywords to my brand campaigns."
  • "Increase daily budgets by 20% on campaigns that hit their budget cap every day last week."
  • "Create a Sponsored Products manual campaign for ASIN B0XXXXXXX with these 10 keywords at a $1.25 bid, paused."
  • "Build a paused DSP order targeting in-market audiences for kitchenware with a $100 daily budget."

Current limitations

  • Sponsored Brands and Sponsored Display campaign creation supports image creatives only.
  • Tactic-based DSP order creation is not supported yet.
  • Bulk changes are best reviewed in smaller batches. Ask the assistant to split large changes if the preview is long.
  • Changes follow Amazon's normal rules and limits. If Amazon rejects a change, the assistant reports the error.

Good practices

  • Always read the preview before confirming, especially for bid and budget changes across many entities.
  • Create new campaigns paused, review them, then enable.
  • Keep an eye on results for a few days after large changes.

Support

Questions or feedback on the beta? Email aigateway@intentwise.com.