How to Create Dayparting Automation Rules

Read this article if you want to create hourly dayparting automation rules for your accounts on the Intentwise platform

Dayparting: Optimizing Your Ad Scheduling

Dayparting allows you to control when your ads run based on performance trends, ensuring your budget is spent efficiently. Instead of running ads 24/7, you can schedule them to appear only during peak hours when they’re most likely to drive conversions.  

With Amazon Marketing Stream, you now have access to hourly performance data, allowing for more precise scheduling decisions. You can increase bids when conversions are high and lower them when performance drops, helping reduce wasted spend. For example, if conversions peak between 2 PM and 8 PM, you can automatically raise bids during those hours. If late-night traffic is low, you can lower bids or pause campaigns to preserve budget. 

Intentwise integrates with Amazon Marketing Stream, enabling you to apply these insights directly through automated dayparting rules. These rules let you adjust bids or pause and resume campaigns based on performance trends. Learn more about Hourly Metrics - Amazon Marketing Stream data. 

How Dayparting and Undo Work in Intentwise

Dayparting in Intentwise is powered by Automated Rules, allowing you to adjust bids and schedule campaigns based on performance data. But since performance fluctuates, temporary changes shouldn’t turn into long-term shifts—this is where Undo comes in.

Undo automatically reverses the specific action taken by a dayparting rule. If a rule lowers bids during low-traffic hours, Undo restores them to their original values at the scheduled time. If a rule pauses a campaign, Undo reactivates it when the pause period ends. This ensures that dayparting adjustments remain temporary and don’t disrupt your overall strategy. Also, undo will override any changes done outside this rule.

By using Intentwise’s automation, you can fine-tune your ad scheduling for better budget efficiency without disrupting your overall bidding strategy. Here are some practical examples of dayparting rules in action. 

Rule 1: Decreasing Bids During Low-Traffic Hours

Set up a rule to lower bids during slow periods, and Undo will ensure the reduction is temporary by restoring bids to their original values at the scheduled time.

📌 Example: If your data shows that traffic is consistently low during early morning hours, you can set a rule to decrease bids by 50% from 1 AM to 10 AM. The Undo option ensures bids return to their original value at 10 AM, preventing any long-term impact on performance.

Rule 2: Increasing Bids During Peak Hours

To stay competitive when traffic and conversions are at their highest, you can set a rule to temporarily increase bids. This helps boost visibility and sales without permanently raising costs.

📌 Example: If your data shows that ads perform best during mid-day hours, you can set a rule to increase bids by 20% from 11 AM to 3 PM. This helps maximize visibility during peak traffic periods while ensuring bids return to their original value afterward.

Without the Undo option selected, the system will continue to increase bids by 20% daily until the bid reaches the set limit of $4.

Rule 3: Weekly Dayparting for Campaign Activation

For more control over when your campaigns run, set a Weekly Frequency and select specific days and hours.

📌 Example: If your data shows that ads perform best on weekdays during business hours, you can set a rule to enable campaigns from Monday to Friday, 5 AM to 6 PM, and pause them from 6:01 PM to 4:59 AM. This helps focus spend during peak hours while avoiding unnecessary costs during low-conversion periods.

Additional Considerations:

• By default, dayparting rules apply only to enabled campaigns with impressions > 0.
• Always use the Preview feature to review which campaigns and targets will be affected before activating the rule.