The Intentwise platform makes managing bids for your ad groups simple. Within Instacart, you can use this optimization lever to help improve overall performance.
Steps for managing bids for Ad Groups
Ad Group Tab: Go to the Ad Group tab in the left navigation menu under the Instacart dashboard.
Select Ad Groups: - Select the Ad Groups for which you want to change the bids.
You can change the bids in three ways
Apply Recommendation Bids
These are bid recommendations suggested by the platform based on your goals. Click on Apply Recommendation Bid. In the dialogue box that appears, click on Apply.
Edit Bulk Bids
Use 'Edit Bids' to set custom bids in bulk. Set a new bid, increase bids or decrease bids. After setting the bid, 'Preview' and 'Apply'.
Default Bids
Click on the box, enter the new bid, hit enter and confirm.
